Pronovias, the global leader in luxury bridal, collaborates with supermodel, entrepreneur and body activist Ashley Graham for the 'Ashley Graham X Pronovias' collection.
Ashley Graham together with Pronovias have created an inclusive bridal collection 'Ashley Graham x Pronovias,' available in sizes 0 to 34, cut and crafted to guarantee the perfect stylish fit for everybody type and now exclusively available in Melbourne, Australia in luxury bridal house, Raffaele Ciuca Bridal.
Ashley's collaboration with Pronovias has led to a stunning, 16-piece collection that represents Graham's sophisticated and modern aesthetic whilst improved structure and fit across all sizes. The unique collection of bridal gowns will retail starting from RRP $3,000 up to $5,000.
Ashley Graham said, "From shopping for the perfect wedding dress to the big reveal on your special day, women should feel confident and empowered throughout the entire process."
"When I shopped for my wedding dress ten years ago, I had difficulty finding a style in my size that fit well and made me feel special."
"It's necessary for the bridal industry to be an advocate for inclusivity and body diversity, and therefore I'm honoured to partner with the luxury leader, Pronovias, to offer beautiful and comfortable options in many sizes and styles", said Graham.
Patricia Pallozzi, CEO of Raffaele Ciuca Bridal in Australia said, "Bridal shopping is a nightmare for curvy brides. We hear heartbreaking stories of countless brides browsing for their dream dress, only to be disappointed by tiny sample sizes and 'imagine how great this would look in your size!"
"Raffaele Ciuca Bridal has always been a leader in Curve, boasting Australia's largest curated collection of plus size bridal style. But now we're going all in!"
"We plan to change that with our largest ever range of curvy style. Bolstered by the arrival of ground-breaking model Ashley Graham's capsule collection with one of our key brands, Pronovias", said Patricia.
Alessandra Rinaudo, Chief Artistic Officer of Pronovias, said "I am such a fan of Ashley Graham. To me, she embodies perfectly the modern woman: one who exudes confidence, who is proud of her beauty."
Amandine Ohayon, CEO of the Pronovias Group commented, "We are also proud to lead the bridal conversation on inclusivity as we firmly believe that everyone should be able to find their dream dress, whatever their size is."
Today, Graham is on the front lines of American fashion, placing body positivity, inclusivity, and diversity front and centre in industry conversations.