Boots have always been considered staple footwear because it has perfectly combined fashion and function. Its large area provides enough canvas for various designs while providing ample protection to your legs. It’s no wonder that boots are the shoes of choice during the cold, winter months.
This year, women’s boots continue to be on-trend. It’s tempting to watch models strut down the runway rocking this type of kick. Its versatility allows it to complete any ensemble, regardless of whether you’re going for a grungy aesthetic or a chic, sophisticated vibe.
Now that the colder weather is well and truly with us, there is little chance of wearing any of your summer shoes. If you have not already done so, now is the time to add a new pair of autumn boots or closed in shoes to your wardrobe.
Reviewing the Novo Shoes collection inspired us to share with you some of the more interesting cold weather footwear trends. As you will see, there is something out there to suit most tastes.
Super flat boots and shoes
Flat shoes and boots are incredibly comfortable. But you rarely see completely flat footwear made available, during the autumn months. This year, you will. Pretty much every designer sent at least some of their models out onto the runway wearing this style of footwear.
At the other end of the spectrum are exaggerated soles. They are super deep and chunky. So, they create quite a striking look. This year, statement boots like these are set to be a big hit with anyone who wants to stand out from the crowd.
Over-the-knee boots are back again
A few years ago, over-the-knee boots started to appear on the catwalks again. But, for some reason, the trend never really went mainstream. From the looks of things, a few designers have decided that we are now ready for them. But, this time around the look is a little different. The boots are typically made from softer materials like suede. So, they hug the legs quite closely.
Riding boot styling
Riding boots look good and are practical and comfortable, which makes them a particularly good choice. Keep a special eye out for re-fashioned versions in cream and beige that are versatile enough to be worn with most styles of clothing. The lines have been softened quite a bit, which is part of the reason they are so versatile. So, you should get plenty of use out of them.
However, this year´s autumn footwear trends are not all about boots. There are some beautiful-looking heels available too. Several designers have turned to the Victorian era for inspiration. So, bows and buckles are very much in evidence. Later in the year, you will also likely see some with rhinestone detailing.
Unusually for the autumn season, there are some stunning looking satin shoes being sold by footwear retailers. This style of shoe is typically worn for special occasions like christenings or weddings. But they can work well when worn with trousers or jeans. If you do buy a pair, it is probably wise to use the instructions you can find here to waterproof them. Doing so may change the colour slightly, but it is better than ruining them because it rains while you are out.
The above is just a quick roundup. As you can see, there are many different styles available. So, it will not be hard for you to find the perfect pair of autumn boots or shoes for you.
Have you ever considered quitting your day job to pursue a career in the fashion industry? The following are things that you need to do to ensure that your online fashion business store is successful.
1. Have realistic goals
You need to be realistic and practical about the reason why you are establishing the business in the first place. It is easy to lose sight of the bigger picture, considering that the fashion industry is a lucrative industry packed with travel, exclusive events, creativity, and beautiful people. But in reality, it is not always about the glitz and the glam. For the most part, you will be busy managing inventory, managing your employees, searching for sales and marketing opportunities, finding and generating press, coordinating customers and suppliers from all over the world and in varying time zones and will be expecting round the clock responses, and also trying to accommodate time for eating, sleeping, showering, and socialising.
2. Come up with a name and purchase your domains
Business analysts at Lend say, “create a name that is not only easy to remember but one that is also easy to spell.” They also suggest, “think about purchasing both the .com and .com.au versions of your site for it is relatively cheap to own a domain.”
You can also consider purchasing alternate spellings to bring in customers who might have accidentally misspelt the name. However, you need to be cautious as some payment gateways require that the domain be spelt in the exact same way as the business registration, or you will have to apply to "trade as".
3. Evaluate your own skills and fill the gaps
When you outsource, you are able to focus more on what you enjoy and what you are good at. It makes a lot more sense to concentrate on what you can do well and hire an expert to assist you to create everything excellently than to take on more than you can handle and have undesirable results. Take advantage of your contact list; there'll definitely be someone who either possesses the skills that you need or knows someone else who does.
4. Differentiate yourself from your competitors
Considering that there is an infinite number of online retailers, what will motivate the customers to do business with you, and come back again and again? There was an unmet consumer need in the Australian market for elegant, unique and high-quality pieces, with an affordable price tag for women aged 25-35. Look to fill that gap.
5. Create an attractive and fully functioning website
These two aspects are just as important as the other; however, unless you are utilising a "kit" or a pre-designed tool, it shouldn't come as a shock that this can't be accomplished by a single individual. You need a project manager, graphics designer, and a web developer to create a site and handle any major changes. Ensure that both the site and the fashion look appealing to bring in customers, and also ensure that they have an easy time and a good customer experience while purchasing by having a check out process that flows. When your site has over-complicated design, it is easy to lose customers.
6. Utilise social media to create awareness and confidence in your brand
You cannot talk about fashion without mentioning social media. Social media is a powerful tool for showing your customers your new products, providing styling tips, and connecting in ways that aren't necessarily the hard sell. Customers are able to create a connection with your brand through social media and build a more meaningful relationship and long-term loyalty. Build credibility by linking with bloggers with the same target market; people are often inclined to follow customised style and suggestions from others.
7. Stick to your passion
Operating your own business can, at times, be quite stressful. However, never let this deter you from achieving your goals and dreams. Your passion will be expressed in all that you do, and it is contagious - when you are positive about your product, other people will also become positive about it. After all, keep in mind that it is a business - there will be ups and downs, make adjustments as needed, but never be detracted from your passion or lose your drive. Always remember why you chose to pursue this.
8. Assess what works and what doesn't
A great benefit of running an online store, instead of offering the products face to face in an office or by the street-side, is access to a great amount of data and analytics tools. You are able to keep an eye on your tasks, your customers and even your progress. When need be, adjust your offering, this means that you might need to change your product offering, increase or decrease your size range, or target particular areas.
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