Adevee Fashion opens curve & inbetweenie eStore

Adevee Fashion has launched an inbetweenie and curve fashion shopping destination for Australian men and women. To celebrate this milestone, they've announced the October date for the highly anticipated Adevee Fashion Festival which aims to bridge the gap between fashion and size!

An easy tailoring guide with George and King

Go Custom.

Here we breakdown the difference between three common terms so you can flash your expertise the next time you're after something a little more custom.

A common question many often ask is what the difference between Made to Measure, Custom and Bespoke actually is. At George & King every client has the ability to design a look that is individual to them, reflects their personality and enables them to stand out from the crowd. Style aside, make you garment personal!

Here we breakdown the difference between these three terms so you can flash your expertise the next time you're after something a little more you.


A Made to Measure (MTM) company will take the suiting pattern and modify the standard jacket block. The tailor will then tweak the standard block patterns to the specifications of your body shape. At George & King roughly 20 body measurements are taken during your first fitting. This includes sleeve length, jacket length, shoulder width and more.

Then the style concierge will pass on your choices and measurements to the master tailor. You won't get a chance to meet this tailor as the suits are hand crafted offshore. After 4 weeks when the garment is in-store, the second fitting will take place. If it still needs minor adjustments, this will be done locally and the final product will be ready within a few days.


When you decide to go MTM with George & King the client will have a one hour fitting. Going custom allows you to add small details and personal touches to your suit. The style concierge will help the client choose the perfect fabric, and talk the client through the customisation options to suit (excuse the pun) their body type and style preference, choices such as: how many pockets and pocket placement, how many buttons and what type, single or double breasted, the lining details, the lapel thicknes and more.The options are endless which is why this is a benefit of going custom. You get to choose and create!

Here we breakdown the difference between three common terms so you can flash your expertise the next time you're after something a little more custom.


Bespoke is defined as a handmade garment or item where the pattern is cut completely from scratch. This includes a first fitting so the tailor is able to adjust the suit right at the beginning stages. As a result, you have limitless options for the design of the suit because there is nothing to build on or adjust.

A pattern has everything to do with shape of the garment, how it sits with you, how it drapes on you, how it moves with you. With a Bespoke piece, a new pattern is created for each individual wearer. There is no modifying of base patterns because this could mean that the tailor could miss any of the individual quirks of the wearer’s body.

There are also many more fittings required with a bespoke suit. First is the skeleton baste fitting, second the forward fitting, third the fin bar fin fitting, all being done at different stages of tailoring. Then there are multiple other fittings to tweak the feel, the design. Talented tailors build on top each fitting. Bespoke is also handmade, not machine made. This means between 50-100 man hours can be placed into a single suit. MTM will have approximately only 20 man hours put into it in comparison.

A Bespoke suit can cost you anywhere from $5,000 to $50,000; dependent on fabric and quality of your chosen master tailor. A MTM is a little less damaging to the wallet, with George & King suits costing upwards of $700 and taking approximately 4-6 weeks to create.

George & King suits are handcrafted using 100% wool. Our business bundles, purchasing a second pair of pants and a few custom shirts will get you on your way to creating the perfect capsule wardrobe.

Words: Hannah Croly

Photos: Courtesy of Joe Cheng. Dappertude Event 2017

MBFWA 2017 | The complete Day 3 recap

Fresh fashion and elegant runways, here’s everything you need to know about MBFWA Day 3.


If you’re out of the fashion loop, Mercedes Benz Fashion Week Australia (MBFWA) is officially gracing the city of Sydney. Day 3 delivered to the fashion pack fabulous shows, incredible designs and on-trend street style.

Here’s everything you need to know about Day 3 of MBFWA.

[RELATED: MBFWA 2017 | The complete Day 2 recap]

Shows of the day

Katama By Garrett Neff, Macgraw, St.George NextGen, Roopa, Gary Bigeni, Hansen & Gretel, Active Collective, Pageant, Bec & Bridge, Zamesi, Michael Lo Sordo, Christopher Esber.



A post shared by Finder Style (@finderstyle) on

As per usual, Michael Lo Sordo wowed the crowd with his signature, effortlessly elegant draped aesthetics. Playing with contrasting textures, cheeky cut outs and a dominate palette of red with pops of pink, blue and canary yellow- the results were breathtaking.

Other notable moments were Katama By Garrett Neff debuting his luxury mens swimwear for the first time in Australia, as well as the fresh looks strutting down the runway by emerging designers at the St.George NextGen show.

Trends spotted

Mesh, velvets and sheer dominated the runways, with sapphires, yellows, reds, metallic and pastels being key hues.

Fave beauty look

We are obsessed with the fresh complexion and white lashes spotted at Gary Bigeni.

Ultimate street style moment

@indiannaroehrich wowed the street style crowed with this stunning emerald gown, complete with contrasting clutch and pom pom heels.

MBFWA 2017 | The complete Day 2 recap

Everything you need to know about the fabulous, fashion-filled chaos of MBFWA Day 2!


Mercedes Benz Fashion Week Australia (MBFWA) is finally gracing our Sydney shores, and we know we’re not the only ones who have been counting down the days and obsessing over the latest looks sashaying down the runways.

If you haven’t had a chance to escape your everyday for the fabulous, fashion-filled chaos that is MBFWA don’t fret, we’ve got you covered! Here’s everything you need to know about MBFWA Day 2.

Shows of the day

Alice McCall, Bianca Spender, Thomas Puttick, Albus Lumen, Justin Cassin, Double Rainbouu, Steven Khalil, Zhivago and Sass & Bide.



A post shared by Drie.WMag (@drie.wmag) on

Opening the day was Alice McCall, and what a way to launch! Ultra-feminine aesthetics were the key feature on the floral runway. Think sheer, floaty ruffles and pops of fur ranging from soft golds to pastel pinks, blues and blacks.


A post shared by Westfield Australia (@westfieldau) on

[RELATED: The Fashion Week survival guide to keep you on fleek]

Trends spotted

Textures were the key aesthetics from Day 2. Across the runways we saw fur, sheer on sheer, sequins and stripes.

Heartwarming moment


A post shared by Façon Australia (@facon_au) on

Sass & Bide returned to the MBFWA schedule after a 14-year hiatus. With dramatic tassle-skirted gowns, sequins and metallic- they sure created a show stopping affair.

Fave beauty look


A post shared by NIGEL STANISLAUS (@nigelstanislaus) on

Sparkle overtook the Zhivago runway, with glitter lips and subtle smokey eyes making an impact.

Ultimate street style moment


A post shared by Holly Sarah Burgess (@hsburg) on

Star emblazoned leather jacket, edgy denim and metallic pink boots- @ _yanyanchan slayed the street style scene!

A fashion editor’s guide to mastering the op-shop

Want to know the secrets to scoring a designer find without the price tag?

Want to know the secrets to scoring a designer find without the price tag?

Constantly keeping up with all the changing trends and brands is tough- and expensive. Luckily for us, vintage is always in season. It’s important to remember that fashion goes in cycles. By the time something ends up in an op-shop it can be on the verge of a comeback. And the chance to scoop up luxury items at bargain prices is a very real thing when it comes to op-shopping. Not only are the chances of have a “twin-styling” moment with someone practically zero, you’ll also be helping out a charity in need. Two birds with one stone.

[RELATED: Our 7 emotional triggers to shopping]

Of course we’re not just talking about the Vinnies and Salvos of the world. Brisbane has a wide variety of stores to choose from. The thrift scene is ever growing with even more thrift stores, vintage markets and clothing swap events popping up all over the place. With a bit of research, you will be sure to find a store to suit your style.

Here we’ve put together a guide to pre-loved purchasing. You’ll be rocking your stylish vintage threads and modestly thanking everyone for their outfit compliments in no time.

1. Know the lay of the land

If you’re familiar with doing the casual department store perusal, then hitting up an op-shop can be very overwhelming. Stock is often displayed in a way that could be considered cramped. But, in fact, op shop stock is usually organised into specific categories. Be methodical when working your way through the stock. The most amazing finds tend to be discovered with patience- and usually at the bottom of the pile!

2. Be prepared

It’s always a good idea to go through your wardrobe before visiting an op-shop. You don’t want to save something from the fashion landfill only for you to find it six months later at the bottom of your draw. You’ll end up guiltily returning it the op-shop without having received any use from it.

Pro tip: not all op shops will have eftpos facilities so it’s a good idea to have enough cash. You don't want to get out at caught at the register and have to leave your new found goodies behind.

[RELATED: Style tips and fashion hacks to looking slimmer]

Want to know the secrets to scoring a designer find without the price tag?

3. Don’t stick to your gender or age

With so much stock on the floor, sometimes things can get categorised wrong. A thorough treasure hunt should involve searching all sections of an op-shop – childrenswear, menwear, womenwear, and all sizes. Chances are you will find something great that may have been overlooked.

4. Look for quality

Just because you’re buying second hand doesn’t mean you have to skimp on quality. You don’t have to be an expert in fabric but by having a feel you will be able to tell if the fabric is of quality or not. A handy tip is to hold the item to daylight- the quality of the fabric will be more noticeable in sunlight.

Pro tip: When going through clothing, be picky. Does it look old and worn? Is it in good condition? Is it missing any embellishments such as buttons and are the zips working? Is it a colour that will go with other things in your wardrobe? Does it fit properly? Are there any defects?

[RELATED: Fashionista tips on how to shop designer like a pro]

Remember to keep going back. Chances are you won’t find that vintage designer on your first try. Fashion blogger Laura Timberlake once found a Gucci bag for $30 at a Salvo’s. Patience and persistence are the keys to successful shopping. You never know what you might find.

Words: Jade Byers-Pointer