Without placing a complete sour note on things, Mattel has certainly found a positive way to kick off 2016! The company have announced the release of a whole new Barbie range featuring varying body shapes, skin tones, eye colours and hairstyles. Karyn McAllister, a Barbie Biographer and co-founder of Nestingdolls.co stated that Barbie dolls hold an incredible power: representation. This can be hard for many of us to acknowledge, but being represented through toys and mass media, it can be life-changing.
Ultimately giving not only Barbie herself one hell of a makeover, but the brand too!
Evelyn Mazzocco Global General Manager for Mattel stated, “We are excited to literally be changing the face of the brand - these new dolls represent a line that is more reflective of the world girls see around them”.
While the release of the new Barbie's will cause a stir in society, it's definitely a healthier promotion of body image for our youth!