As the chill settles in and our scarves come out, it's time to rethink our makeup routine for the cooler months. One thing is crystal clear: winter is the perfect time to embrace a bold lip. This season, the biggest makeup trends are all about berry tones and brick red hues — rich, glamorous, and oh-so flattering across a range of skin tones.
The 2025 Winter Makeup Trend You Need to Know
Winter 2025 beauty is anything but boring. While minimalist makeup still has its place, this season's winter makeup trends invite a more glam approach — think shimmer, glossy lips, and hues that make a statement. The lip looks taking over the top winter 2025 runways? Deep, moody berry and warm brick red tones. Whether you're a fan of matte lipstick, lip gloss, or something in between, there's a lip shade to flatter every style.
Why Berry and Brick Red are Making a Comeback in 2025
There’s a nostalgic elegance to these shades — they’ve always been a winter favourite, but in 2025 they’ve been reimagined with modern textures and versatile undertones. Makeup artists are pairing deep red lip liner with berry gloss, creating dimension and that coveted chic finish. Meanwhile, brick red lips offer a fiery alternative to classic reds, blending beautifully with brown or cool undertones for a unique twist.
Runway Inspirations: From Minimal to Maximum Impact
Fashion houses from New York to Paris have embraced the bold lip for their fall and winter collections. Think berry lips with dewy skin and brushed-up brows, or brick red paired with a smoky eye and a touch of highlighter. These beauty looks strike the perfect balance between polished and powerful.
Berry Lips: A Glamorous Statement for Winter
Choosing the Right Berry for Your Skin Tone
When it comes to berry tones, it’s all about choosing a shade that complements your skin tone. Fair complexions look radiant with a cooler cranberry hue, while richer plums and wine shades flatter medium to deep tones. A precise lip liner is key — opt for a deep red lip liner to define the edges and prevent feathering.
How to Pair Berry Lips with Blush and Eye Makeup
Balance your makeup look by keeping your blush soft and your eye makeup refined. A muted rose blush or taupe eye look lets the lips take centre stage, while a touch of shimmer on the lids adds just the right pop of colour. Finish with mascara and a flick of eyeliner for that final touch of drama.
Maintaining Dewy Skin with Berry Lips
Dewy skin is still dominating the 2025 winter makeup scene. Prep with a hydrating primer, add a touch of highlighter to the cheekbones, and use a nourishing lip balm underneath your lipstick to hydrate and smooth. The result? Radiant, healthy-looking skin that enhances your natural beauty.
Brick Red Lips: The Vinyl Revival
Shiny Finishes Are In
Glossy lips are having a moment, especially in warm brick red tones. A lip gloss finish makes lips look fuller and more modern, and the shine contrasts beautifully with matte complexions. Pro tip: layer a balm underneath your brick lip for comfort, then top with gloss for that juicy vinyl effect.
Cool-Toned Makeup to Enhance Brick Red Lips
Pair your brick pout with cool-toned eye makeup — think blue eyeshadow (yes, it’s making a comeback in 2025), charcoal liner, or mauve shadows. These shades add contrast, making your lip colour pop without overwhelming the look.
Mixing Brick Red with Classic Red Elements
Want to dip into this trend gradually? Mix your brick red with a touch of classic red or brown lip tones. This gives you a custom shade that suits any occasion — ideal for everything from office chic to weekend glam.
Winter Makeup Must-Haves: Products to Try Now
Best Lipstick Brands for Berry & Brick Shades
Look for matte lipstick formulas from brands that focus on long-wear hydration. Creamy, non-drying textures are key to preventing chapped winter skin. Some standouts this season include:
- NARS Audacious in “Charlotte” (deep berry)
- Fenty Beauty Icon Velvet in “Freckle Fiesta” (burnt brick)
- Charlotte Tilbury Matte Revolution in “Love Liberty”
Must-Have Glosses and Balms for a Glossy Finish
Gloss lovers, rejoice. Try these for a glossy lip that doesn’t feel sticky:
- Glossier Lip Gloss in “Red”
- Dior Addict Lip Maximizer in “Brick”
- Summer Fridays Lip Butter Balm (berry-tinted)
And don’t forget to prep lips with a rich lip balm like Laneige Lip Sleeping Mask before layering colour.
Eye & Cheek Companions for a Cohesive Makeup Look
Pair your lip with these complementary blush and eye look picks:
- Rare Beauty Soft Pinch Liquid Blush in “Hope” (neutral pink)
- Pat McGrath Mothership Palettes (cool and warm tones)
- Hourglass Ambient Lighting Blush for a subtle glow
Final Thoughts on Winter 2025 Lip Trends
Confidence Is the Best Makeup
A bold lip is more than just colour — it’s confidence in a tube. Whether you're rocking a vinyl brick red or a matte berry, this winter is about owning your look. It’s your invitation to play, to experiment, and to express yourself with unapologetic flair.
What’s Next in Beauty?
Expect even more throwback textures (blue eyeshadow, shimmer, and glossy finishes) to rise as we move deeper into 2025. But for now, indulge in the luxe feel of these winter-ready lip shades — they’re the trends you need to know and wear now.
