From viral skincare trends to the rising profile of Rejuran in beauty news, aesthetic ideas are travelling faster than ever from Seoul to Sydney. Among them is a treatment commonly marketed overseas as “salmon DNA facials” — a nickname tied to its ingredient origin, rather than any authorised Australian claim. But while social media might showcase glamorous skincare rituals, industry experts warn of a growing concern — counterfeit and parallel-imported cosmetic medical products entering the Australian market.
Unlike buying a knock-off handbag, counterfeit or unauthorised Rejuran brand products supplied to clinics under Australian regulation can present unknowns. Without proper oversight, there’s no way to guarantee what’s inside, how they’ve been stored, or whether they meet recognised quality standards.
The rise of the ‘grey market’ in beauty treatments
In the past year, Australian industry stakeholders have reported cases of parallel importation — when genuine products are brought in from overseas suppliers outside the official distribution network. While parallel-imported stock is authentic, it may not meet Australian storage, transport, or handling requirements, and it bypasses local support systems.
More concerning still are counterfeit products — fake versions that imitate the look of authentic product but are not made or supplied by the original manufacturer. These may be expired, mislabelled, or contaminated.
Rejuran: A case study in authorised supply
Rejuran supplied to clinics under Australian regulation, which contain polynucleotides derived from salmon DNA as part of their manufacturing process, are distributed in Australia exclusively through K Bridge Medical. This authorised distribution means every unit supplied through official channels is:
- Listed on the Australian Register of Therapeutic Goods (ARTG) as a Class III medical device
- Batch-traceable to its manufacturer in Korea
- Supported by local technical processes, guidance, and monitoring
- Provided with official product updates and educational resources via the Rejuran Academy
By contrast, products obtained outside this pathway — whether counterfeit or parallel-imported — may not be traceable, may have been stored incorrectly, or may not comply with Australian regulatory oversight.
How to reduce your risk
A recommended approach for consumers is to confirm that their chosen clinic is authorised to supply Rejuran in Australia. The official Australian Rejuran distributor provides a verification tool for consumer reference — visit clinic.rejuran.com.au to check before booking.
You can also:
- Avoid purchasing Rejuran cosmetic medical products from unauthorised online sellers
- Ask to see product packaging in-clinic — authentic units will have batch and serial numbers (consumers have the right to request this information)
- Research the clinic’s credentials and ensure transparency in sourcing
- Look for evidence of official Rejuran training or brand accreditation
- Contact info@kbridge.com.au for suspected counterfeit or parallel-imported products.
The bottom line
In fashion, a fake might only cost you style points. In beauty, it could carry far greater consequences. Counterfeit and parallel-imported cosmetic medical products bypass the systems designed to protect both patients and practitioners.
Choosing an authorised clinic isn’t just about brand preference — it’s about making sure your treatment is exactly what you think it is. When in doubt, check the source before you commit.
Important Information:
Always read the label and follow the directions for use. This product is not available for purchase by the general public and is intended for use by qualified healthcare professionals only. Consult a healthcare professional to determine if this treatment is appropriate for your needs. Patient experience and results may vary.
Disclosure:
This content was developed in collaboration with K Bridge Medical, the authorised Australian distributor of Rejuran.
