SHHH SILK has announced its second collaboration with none other than the iconic Beverly Hills Hotel, a luxurious destination for Hollywood’s elite over the past century. The 5-star Los Angeles hotel is located in the heart of Beverly Hills and is surrounded by 12 acres of lush, tropical gardens and exotic flowers. Best-known for its pink and white stripes and palm tree prints, the hideaway has been coined the ‘Pink Palace,’ with a distinct and unique design that has become a signature staple that is recognized worldwide.
Founded in 2015, SHHH SILK has become the go-to international brand when it comes to your beauty sleep and self-care. Previously spotted on A-List celebrities such as Kim Kardashian West, Khloe Kardashian, Kylie Jenner, Kris Jenner, Selena Gomez, Miley Cyrus and Gisele Bundchen & Tom Brady, the brand offers everything from pillowcases, eye masks, sleepwear, face coverings, night turbans and more, all featuring 100% pure mulberry silk, a top of the line fabric known for keeping skin hydrated and clear and leaving hair frizz-free.
The classic pink stripe print in a millennial pink and off white combination that adorns accents of the hotel’s giftwares, food and beverage packaging and more is the heart of the inspiration behind this signature print; “Pink Palace Stripe Collection.”
The new collection will feature offerings ideal for staying-in in style for all ages and genders, including: an eye mask; travel pillow and travel set; pillowcases (in standard and king size); scrunchies, bandana, men’s pocket tie, a long slip dress; a women’s long pj set; men’s long PJ set; a unisex robe; and kid’s short pjs. The sleepwear offerings are available in sizes small – XL, and range from $40 - $375.
This is the second of many successful collaborations to come for SHHH SILK and the Beverly Hills Hotel, according to the brand’s female founder and CEO, Olivia Carr. “The timing of this collection means customers are able to experience a piece of the hotel from the safety and comfort of their homes. “ said Olivia Carr. “Travel and tourism have been one of the hardest affected industries during the global pandemic, so still being able to offer past guests and future guests a little piece of the Beverly Hills Hotel experience and luxury from their homes until travel and tourism resume feels special and timely!”
As a brand so well known for giving back to the community, SHHH SILK will continue to donate products to homeless shelters and charities in the USA as part of this collaboration. “This brand was born out of my personal desire to give back, pay-it-forward and make a difference in our communities. I feel truly blessed to be able to continue doing so thanks to meaningful partnerships like the one we have built with the hotel” Carr explained.
“We are thrilled to be able to offer our guests a premium quality sleep collection featuring our iconic pink and white stripes,” says Edward Mady, Regional Director West Coast USA and general manager. “The timing couldn’t be more perfect, as pajamas are the hottest fashion at the moment! Shhh Silk did a wonderful job incorporating the signature design elements that make the Pink Palace so special, I know our guests will adore the collection,” he adds.
The SHHH SILK x The Beverly Hills Hotel Pink Palace Stripe Collection will be available on February 11, 2021 in the hotel’s Signature Shop in addition to the newly launched international online gift shop. Private virtual shopping experiences can be arranged to view and purchase the collection through the hotel gift shop for a limited time only.
Check out the full Shhh Silk range here.