Upclose: Lena Yushchenko

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In terms of running it as a part time business I've been doing it for the last 4 years.

So tell me a bit about your background. How did you end up in photography?
Well, I am Russian and grew up in the depth of Siberia – no we don't have bears walking the streets but we do have bears. It is very cold in winter (-30 and below) equally it could be equally hot in summer (+30 and above).


Photography – I've always been fascinated by it.  I had an old film camera back when I was a kid and could do my own development. I bought my first digital SLR about 5 years ago and did some free gigs for my family and and friends. About a year later I knew I was too passionate about it and couldn't give up learning and practicing. Eventually I set up my little part-time business and it all went from there.

Do you have a particular photography style?
I think it would call it natural, light, airy not sure what this style it would be called. I love colour and sun flairs. I would love my photographs to project true emotions of joy, love, connection or sensuality.

Do you have any disaster photography stories?
Haha – plenty, but I'd say they are more fun adventure stories – where I had to climb a tree or slip on a rock and crack my knee open or piggy back my little models to keep them happy, intrigued and entertained.

How has your style evolved over the years?


At the beginning I followed closely styles of photographers that I adored – I loved their work and what they did. I didn't quite copy them but I was inspired to be "like them". But with time I really had to learn who I am and what drives me  – I had to become true
to what I do and that's when I have noticed a big jump – it was almost like setting yourself free.

Are you purely a fashion photographer?
Fashion is actually not my primary style but I love photographing it when I have an opportunity. I am a love photographer.

I am a family (children) and a couple photographer this is my Art by Lena  Photography brand.  I also love photographing women – I call it a female portraiture – it's glamour photography but with a natural approach. Again when I started, I tried to follow the
steps of others but it's important to learn to apply what you've learnt to what's true to you rather then just copy what worked for others.


What's next for you?
I am planning to do a bit of travel – around Europe – Italy, France and Eastern Europe – Ukraine, Slovakia, Macedonia – I would love to immerse myself in the European culture, nature, food, people , music and get some more inspiration and photograph in some beautiful spots of that part of the world.

Final Words?
I've been honored to work with you guys! If creative professionals are looking for collaboration I am always open to new interesting projects. Creative PR professionals I am looking for you.

Where can our readers find out more about your work?
I've got two websites. One is devoted to my family photography Art by Lena Photography – www.artbylena.com.au and my blog: www.artbylenaphotography.com.
I also have a glamour photography studio and site Pure Woman Photography www.purewomanphotography.com.au.

To view Lena's latest editorial with Fashion Weekly visit: http://www.fashionweekly.com.au/Photo-Shoot-Spread/Cover-Shoot/