With his own interior design company, Kravitz Designs, Lenny has already addressed his creative flair outside of the music world. Excitingly, he's now paired up with American brand Fred Segal to leave what he hopes will be a permanent mark on the fashion world. Having devised a 10-piece unisex capsule collection, Kravitz gives the impression of not hankering after any set image or label - aside from his own, of course.
"People tell me I've been going for a while, but you know, I take care of myself; I try to eat the right things. I do spend a lot of time outdoors and around nature, but at the end of the day I think the biggest part of it is attitude and a frame of mind. I have seen people kill themselves from just bringing themselves down: the spoken word is very powerful. You hear people say, 'Oh, I am just sick and tired.' And then you become sick and tired."
Kravitz's positive mental attitude is clearly spurring his sense of style. His blending of tough looking items with a more bohemian edge could be seen as a juxtaposition of his two homes - a relaxed pad in the Bahamas and a chic Parisian townhouse.
"I love going between the two," he admits. "Half the year living in a four-storey house in Paris, and then going into a trailer that's the size of a small room... they both provide a certain aesthetic that's really satisfying for me."
It seems like his fashion follows his lifestyle.
"I like heavy contrasts." Lenny muses. "I have always been that way. The middle doesn't do it for me. Not that there's anything wrong with it, just for me I'd rather be in the ghetto, or in the palace, but not in-between."
Kravitz's zeal for both hard and soft is mirrored in his love of combining leathers with more delicate accessories. Is it all tied in to the rock star image?
"That rock star thing..." Lenny muses. "I'm just a guy who plays music. There are rock stars and musicians of all styles and whatnot. I'm definitely into art and fashion... I like the aesthetics and all that stuff that goes with the music. It's a package... sure."