Instagram launches longer videos and algorithm update

Written by Jessica Lunan

Gigi Hadid taking selfie

Instagram hasn’t been everybody’s bestie with the announcement of the app launching an algorithm order. However, the app is getting back into our good books with the introduction of 60 second videos; an exclusive feature that had only previously been offered to advertisers.

According to a statement published to the apps blog, the decision has been made due to an increase of 40% of videos over the past 6 months. This means that we can now watch even longer fashion clips by our favourite designers.


A video posted by Dior Official (@dior) on

If you’re still upset about the algorithm order announcement, than we have exciting news! It has been reported that the algorithm order will only be featured for the first 4 to 6 posts of your feed, and then will automatically switch back to chronological order. So fear not, your Instagram feed won’t just be filled of Kardashian selfies!

Kim Kardashian sassy comment