Are you ready to turn your passion into a reality by building a small business website? Then our friends at The ICT Shak have an EASY web solution for you.
Do you consider yourself a style savvy Instagrammer who’s looking to launch your career and build a small business website? Are you a clever writer who wants to share your thoughts and travels with the world? Are you a fashion designer who’s about to open an online store and start selling your clothes? Or are you a photographer, artist, blogger, dreamer, brand ambassador or influencer that has something that needs to be seen? If any of the above resonates with you, then keep reading.
Building an online platform is a daunting process. Where do you start? Why do you need a website? What program should you use? How do you want it to look? Is it hard to obtain a domain name? I know! It’s all a little overwhelming, but it doesn’t have to be.
We’re about to share a step-by-step guide to building an impressive small business website that will elevate your position in the marketplace thanks to our friends at The ICT Shak.
Why do you need a website?
We’ve all heard the saying, “If you’re not online, you don’t exist.” Simply put, the Internet has made the world a much smaller place and to be considered a reputable business, you need online real estate.
Setting up a website isn’t hard
Many of us are spoilt for choice when it comes to choosing a platform or developer to build our small business website. With the array of options available, narrowing it down to one can prove to be a difficult task.
If you’re looking for a professional, easy to navigate, simple to edit and modern website that your audience will love, then let me introduce you to EasyWeb. They offer a stress free solution by eliminating the techy stuff and building the website for you.
Choosing a stand out name
First, you’ll need an awesome name that will grab people’s attention. Though, don’t get too carried away with inventing a super cool name that’s difficult to spell or remember. You want people to be able to find you without a lot of effort. So when thinking about choosing a business name, consider keywords, location, demographic, what you’re selling or offering and don’t forget about your point of difference.
Once you’ve locked in your sparkly new name, it’s time to get it registered. The best thing about EasyWeb is they do this part for you! Simply fill out the client brief and let them do the hard work.
Common mistake: If you build a website on a third party, free platform, the URL will be their domain name and then your company name will follow after the forward slash. This is something you want to avoid when building a small business website because it’ll be difficult to find your website when searching for your business online. And you also don’t own the domain, so someone else could come along, scoop it up and build a website – while you’re left having to start over.
Website template aesthetic and design
Now it’s time for the creative part! Before you begin choosing a brand-new website template via their WebMatix platform, think about your aesthetic and audience. Who are you targeting and what look does your brand convey?
For example, if you’re a blogger, you may choose a minimalistic layout with a touch of colour. Whereas if you’re a photographer, you may opt for a monochromatic palette so it doesn’t distract from your works of art.
Website layout, functions and features
Here’s where things get a little more serious. When you’re discussing the layout, functions and features of your new online home, you need to ask an important question, ‘Why do you need a website?’
Are you offering free information, selling your designs or is this an online portfolio? Whatever it may be, functionality and practicality are important. Communicate your design ideas with EasyWeb’s professional team and they’ll bring your dream to life. Best of all, you won’t need to code a thing!
Creating content is one of the most vital and time consuming steps when building a small business website. It’s necessary that you create authentic, original and informative material. And be sure to do it regularly to ensure there’s new and fresh information being offered on your website. If you’re a little stuck, it may be worth investing in a copywriter to ensure your voice and tone stands out among the masses.
We’re not all website gurus who understand how to build a successful site that is meeting all of Google’s guidelines. Thankfully, EasyWeb knows what they’re talking about. They’ll build, host and submit your new website to Google for indexing. (This means people will be able to find you!)
The good news isn’t over, they’ll also make sure your website is designed and optimised for every device including mobiles and desktops. Does it get any better than this?
Yes, yes it does! Because they offer Australian based hosting, you’ll also have their full support across the WebMatix platform. Plus, you’ll get your own email address and email support!
Time to manage your small business website
Once they’ve built your brand new site, you’ll be equipped and ready to start managing, editing, updating and adding as many new pages as you like. The potential is endless and it’s EASY!
The ICT Shak offers a wide range of solutions to suit your website needs. Why not chat with the friendly team today to find out if EasyWeb is the right fit for your business or if another one of their available packages will best bring your vision to life. To find out more about building your small business website visit The ICT Shak’ website and follow them on Facebook, Twitter and Google+.
This sponsored post is proudly endorsed by Fashion Weekly.