Will Jean Paul Gaultier x Target be a success?

Models walk for Target x Jean Paul Gautier

It was a star-studded event at Virgin Australia Melbourne Fashion Festival (VAMFF), for the launch of renowned Parisian designer, Jean Paul Gaultier’s exclusive collection for Target Australia.

 

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The anticipated show opened with international supermodel, Nicole Trunfio, taking to the runway in a risqué bra, leather jacket and 00’s-esque denim and tulle skirt; a look that is a far cry from Target’s usual professional demure.

 

A photo posted by Target Australia (@targetaus) on

However, the man of the hour was missing in action due to illness, which also prevented him from officially launching the collection at Melbourne’s Bourke Street store the next day.

 

A photo posted by Target Australia (@targetaus) on

While Gaultier’s nautical and grungy inspiration for the collection is prominent throughout the collection, we can’t help but think the execution is lacking. Featuring over 100 pieces ranging in price from $10 to $300, we’re not too sure if consumers will justify a spend of $299 on a leather jacket from this commercial department store.

 

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Will the range be a hit or miss for Australian fashion lovers? Or are we the only ones who believe the denim and tulle combination should never be back in style? Share your thoughts! {jcomments on}