Why social media is bringing you front row

In previous years the traditional Fashion Week around the world was strictly for the who’s-who of the fashion industry. Front row seats were reserved for buyers, designers and editors, not for the punters.

No longer just for the elite, the rise in social media has made Fashion Week accessible to admirers across the world. Admit it, we are all looking towards our favorite fashion bloggers, vloggers and Instagram accounts to see what’s happening in the fashion world.

This user-generated content can prove invaluable to newcomer brands trying to build awareness, here’s why.


Image source: Stackla

Words: Frances van Eeden