Westfield launches spring summer 360˚ video

See the latest trends in a whole new way with The Front Line.

Westfield launched their spring summer 2016/17 campaign, The Front Line, this week. The Front Line campaign's focus and aim is to capture the unique personal style that emerges as you pursue your goals with energy and confidence.

Australian supermodel and environmental advocate Emma Balfour has partnered with Westfield for this glam new campaign.

“I’m excited to be a part of Westfield’s new campaign and to be featured amongst this confident and passionate group of Australian style leaders,” says Ms Balfour. “For me, being on the front line means using fashion as a platform to speak about my passion – living sustainable lives now so our children will have a better future.”

Westfield has three other spring summer 2016 ambassadors: model and social activist Ollie Henderson, returning AW16 Westfield Style Ambassador Yaya Deng and emerging model Mattia Harnacke.

The most exciting aspect of The Front Line is the all-new feature of the launch: a 360˚ immersive video, which allows us to not only see the hot new styles from every angle, but also gives us a glimpse into the behind the scenes of a fashion campaign production. This is a unique experience for anyone wanting a closer look at the makings of the fashion world, or for those dreaming of pursuing a career in fashion.

This season we see colour blocking with burgundy – no longer just a winter colour! Fresh, summery neutrals feature too, as well as bold textures to turn heads. Structured tailoring is the silhouette du jour, especially in pantsuits and denim ensembles. Sports luxe remains the ultimate comfy-cool look, and for all those holiday parties there are some seriously glamorous looks available.

Shoppers of The Front Line can expect to see designs from Australian and international fashion houses such as Bally, Cotton On, Givenchy, Gucci, Ginger & Smart, MJ Bale, Paul Smith, Ted Baker, and Sass and Bide.


Watch the 360° film below.

Words: Hanna Sloan