Kay McMahon, Senior Lecturer in Fashion at QUT, says the program is an invaluable opportunity for students to showcase their design skills to a broader audience and gain industry experience from mentors.
"Westfield Chermside's continued commitment to supporting fashion students and their need to be commercially viable when establishing their own labels, has been an important component of their focus," she said.
"This experience will not only increase student confidence in designing garments for a specific customer, but allows them the time to gain feedback from experienced mentors who are also invested in supporting the designer to create innovative yet wearable garments."
A number of national favourites have come on board including; Review, Cue, Pink Mint, Kitten D'Amour, Seduce and DISSH.
Westfield Chermside customers will be able to check out all the action, with The Couture Academy Workshop in centre from August 21 – September 4.
The six students will work in real-time on their designs in a pop-up studio featuring sewing machines, pattern-making tables, over-lockers and all the trimmings.
Looks will be showcased to a panel of Queensland's leading fashion insiders at a private VIP launch on September 9, where the winner will be announced.
The winner will receive $2,500 to fund a research trip to the fashion capital of their choice.
Westfield Stylist Christie Nicolaides will create accompanying looks for each couture piece, pulled from Westfield retailers' SS14 collections, to show the public how to bring runway to real-way.
The six couture pieces will then go on display from September 10 to 24 in Westfield Chermside where the public can vote on their favourite piece from the collection through a "People's Choice Facebook Competition".