Welcome to the Valley

and able to be picked up 10 years from now having withstood the elements and highs and lows of fashion trends", VALLEY takes you on a road-trip of life, pushing boundaries when it comes to rad fashion sunnies inspired by classic style and modern legends.

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VALLEY maintains a strong brand direction and aesthetic that welcomes new-comers and pays respect to those who have started a cult following. Brad Heald, base player from THE VINES represents in the latest campaign.

Thickset and oversized, this authentic collection captures glimpses of iconic fashion genres like 50s pointy cats-eyes, retro rounded pilot styles, to sharp angled futuristic frames, with a definitive look to suit every mood. Colours include staples like black, tortoiseshell and brown with an assortment of gradients including on-trend mirrored-lenses.

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The WOLVES, GENIUS CHILD & SALVATORE (featured right) styles are surrounded by hype. Designed with the greatest attention to detail with the frames handcrafted using only the highest-grade premium acetate, each hinge is forced using 5-barrel stainless steel. Every lens is born from Carl Zeiss Vision Optics and has been thoroughly tested for the best possible UV protection and optical correctness. Eyewear perfection is created.

VALLEY keeps a dedicated and loyal, fast-growing audience who are full of anticipation, wanting more. Creating a demand and honouring a promise VALLEY present a new statement style each month. Starting at RRP $160.00 VALLEY is available now from www.valleyeyewear.com.