Sexy tush without the gym time? We want in!
It looks like the large focus on booty-lisious derrières aren’t going away soon, as iconic denim brand Levi is taking a desirable booty to another level with their Wedgie Jean... yep you read that right!
The unfortunately named, Wedgie Jean is made from a stretch fabric that will, according to the Levi's website, comfortably "hug your waist and hips, showcasing your best assets."
Kylie Jenner debuted her backside in the jeans a few weeks ago on Instagram and is no doubt a big influence on the popularity of this trend.
"The Wedgie was inspired by the way girls were wearing vintage Levi’s," Jonathan Cheung, senior vice president of Levi's Global Design, told Mashable.
"Just as the 501 CT was inspired by girls wearing the 501 a little bit slouchy, the Wedgie is inspired by girls [who] were downsizing a vintage 505 and wearing it very close and almost vacuum-packed to the rear-ends — hence the affectionate and cheeky name."
The style is reminiscent of the 90s MOM jeans with a more flattering fit thanks to its high waist - which prevents that awkward denim bulge from forming - and the slightly tilted pockets that further the illusion of a perky butt. The jeans also cinches at the waist, creating that sexy hourglass illusion without hitting the gym.
We don’t know about you but a butt lift without the need to do endless squats is right up our alley!
Words: Frances van Eeden