The Danish beauty is known for her VS swim shoots, walking for Chanel, Gucci and Yves Saint Laurent along with boasting 734K fans on Instagram. Amongst the excitement of her new role, rumour has it that KOOKAÏ could be bringing this stunner to Australia to walk the runway for the new season launch.
Up and coming Australian model Talia Richman is also featuring in the campaign. Her latest work includes fronting the Extraordinary fragrance for Oscar de la Renta.
The collection, titled 'Easts meets West' was photographed in Turkey and takes on the culture and richness of the city and offsets both Asian and European influences through their sharp modern styling.
“Josephine relates to the KOOKAÏ girl in everyway. She is a strong, independent and confident woman, with a genuine, laid back energy. Josephine dominated our inspiration boards for the last few seasons so to feature her in our East meets West campaign at the height of her career has been an absolute privilege," Co-Founder, Danielle Vagner, said on working with the Victoria Secret model.
The colours you'll be wearing this season are inspired by the juxtaposing influences of Istanbul with soft pink and blue tones contrasted with deep oranges, electric pinks and brilliant blues. And the cuts will feature classic KOOKAÏ silhouettes and structures contrasted by bohemian inspired loose layering and embroidery.
The ‘East meets West’ Spring Summer collection drops in KOOKAÏ boutiques and online at www.kookai.com.au from August 3rd.