The modern woman is leading the way with manicured toes in sky-high designer stilettos. She's surrounded by the pressures of weekly blow drys, monthly laser hair removal treatments and regular wardrobe updates.
There is an unspoken pressure to look like she lives an Instagrammable lifestyle with regular morning lattes, #OOTDs, yoga poses and Friday afterwork cocktails.
She's judged by her career choices to compete in a male dominated environment. Her single status and lack of motherly interest challenges social norms.
Her home is a white, minimalistic apartment with lush golden tones and large mirrors. Her cleaner visits twice weekly, dry cleaning is dropped off every Wednesday and there's not a Monday that goes by without a Chinese food delivery by UberEats.
Her morning routine calmly begins with a 20 minute shower and lengthy skin and makeup routine. The chaos starts when she blankly stares at her wardrobe knowing that there is nothing to wear. Her hair gets swept up into a messy bun and she powders her nose one more time before staring at the floor-drobe she created in just under 15 minutes.
She plugs in her earphones and heads out the door listening to upbeat tunes to prepare her mind for the challenging day ahead.
Her local coffee shop knows her regular order so there's no need to lineup. She plonks herself on the wooden stool and scrolls through Instagram before being handed her essential pick me up.
Walking rapidly to the train-station with minutes to spare, she sees the perfect opportunity to photograph her warm latte and patent pumps on the grungy cement.
She slays at work but finds herself regularly swiping on Tinder for some measly entertainment. Lunch breaks beg for gossipy chats about steamy office affairs and the countdown begins for wine o'clock.
As per usual, leaving on time isn't an option but when she does scoot out the door her bestfriend or Tinder date promises a night of spontaneity.
One drink always turns into a few too many and she stumbles into her quiet apartment wishing she'd made wiser choices.
The alarm abruptly wakes her and she's confronted with a stranger on the left, red lipstick smeared on white pillowcases and a trail of clothes on the floor.
Un-phased, she gulps down an aspirin and a couple glasses of water before relentlessly dismissing the random guy so she can begin her regular morning routine.
She whisks her way to the shower, puts on a face of makeup, flicks her lush locks to the side, zips up a fitted pencil skirt and slips into a pair of strappy Jimmy Choos. She feels like a hungover mess, but this can't frazzle her. Even if she doesn't feel put together, if she looks like it on social media - surely the battle has been won? A few double taps and encouraging comments from her followers is enough to give the ego-boost she so desperately requires.
To capture the Instagram worthy moment, a quick sheet change is in order as she swaps her ruined pillow for the one in the guest bedroom. A couple of buttons on her shirt are undone to showcase some sneaky cleavage as she works on pouting just enough to give the illusion of a fuller pucker. She takes a few hundred shots but finally the flawless selfie is taken for the world to see. All that is left is the ultimate caption to hide a multitude of sins. After an hour of pondering, she decides to go with one, five-worded hashtag: #IWokeUpLikeThis. Now, she'll sit and anxiously wait in hopes to receive over 100 likes, 5 new followers and 10 comments telling her how hot she looks.
Welcome to the world that isn't all that it seems...