Transport to the Italian Riviera with George & King

Campari and Soda, Aperol Spritz, Negroni, Sofia Loren – what do all of these things have in common? Taste, class, style, oh and Italian.

George & King welcomes the premier Italian fabric range Vitale Barberis Canonico to their ever expanding range of luxury fabric. This merino wool is without a doubt some of the best fabric we have seen in the suiting world. Even Zegna himself used this range before he became Zegna; master of fabric creation.

In 2016, VBC won the Wool Excellence Award. The fabric ranges are specially designed for suiting jackets, dinner suits and overcoats. Each piece reflects versatility and comfortability. No matter the occasion, you won’t want to take it off! The suit fabrics are light yet resilient; the jackets robust and allow for movement; the dinner suit a more refined austere fabric and the overcoat is one that offers protection from the elements.

Suiting Style

According to VBC and George & King, a real wardrobe is like a marshalled army, not just a cupboard stuffed full of clothes. Chosen with taste and upgraded over time, the clothes in a wardrobe are an expression of a personal style in any given situation. In order to avoid waste, a wardrobe should be built up by identifying what is really necessary, then choosing what seems most correct and attractive amongst the various possibilities.

Campari and Soda, Aperol Spritz, Negroni, Sofia Loren – what do all of these things have in common? Taste, class, style, oh and Italian.

So how does one create their capsule Summer Wardrobe? Here’s what you’ll need.

1. A blue double breasted blazer with metal buttons.
2. A grey weave two toned suit, hot off the catwalk of Milan Fashion Week.
3. Slim fitting suit pants in shades of taupe, blue and grey.
4. A semi structured jacket in a taupe. This can be worn with any of the above.
5. A classic suit, a windowpane or pinstripe that can be worn to more formal occasions.
6. A brown brogue.
7. A black shoe.
8. A white shirt
9. A sky blue shirt.

Campari and Soda, Aperol Spritz, Negroni, Sofia Loren – what do all of these things have in common? Taste, class, style, oh and Italian.

George & King’s latest campaign photoshoot showcases some of our personal favourites in VBC suiting. A grey and brown windowpane and a subtle blue pinstripe, matched with print shirts and pastel plains. Each look is based around the versatility of the fabrics, alongside a representation of the elegance Milan and the Italian Riviera generate.

The suits are handcrafted, as with all our garments; a bow of respect to the fabric and its history. When you don a VBC tailored suit, you are not just wearing a personalised piece of mastery, you are wearing a slice of history and of family.

Transport yourself to Italy this year. Prices starting from $1200.

Words: Hannah Croly.