You heard it correctly, sportswear just took a new turn as Rihanna brings her styling sensibilities and innovations to the table. According to PUMA her unstoppable spirit, creative energy and prowess both on and off the stage, makes her the perfect representation for the brand.
Apparently the collaboration doesn't end there as Rihanna will also be the face of PUMA's Women's Training category.
As she assumes the role of Creative Director for this category she will influence the designs to inspire confidence within women and for their bodies.
Rihanna said, "It's great to find a brand that celebrates strength and individuality. I couldn't think of a more perfect partner to collaborate with as a creative director. I'm excited for you to see what Puma and I come up with."
Adam Petrick, Global Brand & Marketing Director for PUMA said, "We can't wait to empower women worldwide with Rihanna - she demonstrates a body confidence and determination that is the exact representation of the PUMA Woman."
2015 will surely kick off with what is possibly the most powerful collaboration in sportswear to date.