The latest retail and fashion industry news to know

Join the conversation and stay in the know with the latest style news plus what’s trending in the fashion industry!

Espirit purple scarf movement

Espirit purple scarf movement supports women across the globe

Esprit has joined forces with the UN Women National Committee Australia by launching a purple scarf to mark International Women’s Day on March 8. All of the proceeds from the sale of the scarves will go to helping prevent violence against women and girls in the Pacific.

The delicate and lightweight scarf is the perfect accessory for transeasonal layering. Available now for purchase in Australian Esprit stores, Myer concession stores and online at – spoil yourself or gift a loved one in support of women across the globe.

In addition, 20% of all Esprit sales in-store and online for the weekend of March 5 and 6 will be donated to advance UN Women’s work to eliminate violence against in the Pacific.

Push Up and Shape Up your bootie with #SmartGUESS

As a pioneer in the forever evolving denim market, GUESS is launching two new revolutionary technologies starting Autumn 2016; the Push Up and Shape Up denim.

For an instant lift, the Push Up denim is crafted with a lightweight coated black fabric that retains its shape all day long; moulding to your figure as a second layer of skin.

GUESS Shape Up is created to accentuate your every curve giving legs their slimmest, sexiest appearance in two fashion-forward denim washes.

The Shape Up and Push Up Denim styles are available now in-store and online at

Shape and push up denim by Guess

JETS Swimwear opens a concept store in Noosa

JETS Swimwear has unveiled its first retail location on the prestige Hastings Street in Noosa, cementing the concept store as summer’s new destination.

Synonymous with glamour and Australian summer, Noosa is the natural precinct for JETS to launch its first retail store. The boutique is dedicated exclusively to showcasing the breadth of the JETS brand, which includes an extended collection of swimwear, resortwear and activewear, combined with a contemporary and innovative take on style, prints and designs for the modern woman.

The JETS retail store is located on 9/32 Hastings Street, Noosa Heads, Queensland and is open now.

Dior Poison Girl fragrance is here

Composed by François Demachy, Dior’s latest fragrance, Poison Girl, is for a generation of women who are powerfully seductive and direct; living the fast paced life. Model of the moment, Camille Rowe is the face of Dior’s new fragrance campaign.

Watch the campaign film below, which will have you lusting after the allure of this new scent.

Poison Girl is available now at Dior Perfume and beauty boutiques, David Jones, Myer and selected pharmacies.

The launch of H&M’s Studio Collection

H&M’s Studio SS16 Collection has launched globally. The collection places a focus on adventurous style, mixing effortless wardrobe key pieces with feminine accents.

H&M studio collection

Words: Frances van Eeden