Pia has joined THE ICONIC to curate this season’s best fitness fashion looks from brands including Adidas (including Stella and StellaSport), Running Bare, The Upside, Nike, Roxy, 2XU, Skins and Dharma Bums. As part of the campaign, Pia is also dishing on her top tips for leading a fit, healthy and holistic lifestyle during the winter season.
THE ICONIC’s collaboration with the 31-year-old actress and mother of two, represents the modern woman: juggling a young family and a busy work schedule while also maintaining a healthy and active lifestyle – signalling a fresh approach to sports and health.
According to Pia, the secret to staying motivated is balance, “The more I look after myself and make healthy choices the better I feel. I find that combining regular workouts with healthy eating choices is incredibly important as it keeps my immune system strong. I also find it’s important to take time off ad rest. Sleep is key to my recovery and maintaining endurance and motivation.”
The campaign reflects the changing way everyday consumers interact with fitness; seeking inspiration from relatable women over athletes on the sport fields.
With a ‘buy now, wear now’ approach to fashion and fitness THE ICONIC stocks a broad range of over 50 fitness brands across key sporting categories including; yoga & studio, gym & training, running, outdoor fitness and lifestyle wear.
For more exclusive fashion, fitness and health tips from Pia and THE ICONIC head over to www.theiconic.com.au.