International Supermodel, Coco Rocha, has been announced the Official Event Ambassador for the upcoming Mercedes Benz Fashion Festival Sydney, and will be sitting front row for the the Opening Night.
Managing Director at Mercedes-Benz Cars and CEO, Mercedes-Benz Australia/Pacific, Horst von Sanden, stated that he was thrilled to announced Rocha as the Official Events Ambassador as she exemplifies the Mercedes-Benz brand.“Coco embodies the modern woman – stylish, successful and innovative, all hallmarks of Mercedes-Benz 20 year commitment to fashion,” said Sanden.
Rocha, who has graced over 100 international magazine covers and has walked for top luxury brands including Chanel and Versace, will be designing a one-off custom Mercedes Benz SL 300 pedal car, which will be auctioned off post MBFF to raise money for Brainwave Australia.
The international model will be seeing some of her favourite local brands walk the runway, including Ginger & Smart and Christopher Esber; which isn’t the only thing the Time Magazine 2013 best twitter will be enjoying whilst in Sydney.
“I have always loved visiting Sydney. It’s such a beautiful harbour city, and the perfect place to relax in between shows. I can’t wait to see what all the Australian designers have [in] store with their latest collections,” she said.
The 8th Mercedes-Benz Fashion Festival Sydney will run from September 24-26. Limited tickets are available to the Opening Night of Mercedes-Benz Fashion Festival Sydney, giving consumers the unique opportunity to experience Sydney’s leading runway event and sit alongside supermodel Coco Rocha and Australia’s fashion A-list.
Tickets are on sale now from Ticketek.
Words: Jessica Luna