Seven years ago I decided to focus my attention and ambitions on the world of styling and I haven't looked back.
In that time I've styled editorial, commercial, runway, look-books and personal clients. Every opportunity has brought new challenges and new opportunities to look at what fashion means to people from different perspectives.
I pride myself on bringing a very strong personal aesthetic to styling. I have firm views about finding unusual and surprising pieces that can anchor an entire collection or shoot; pieces that reflect current trends or forecast new ones.
My view of fashion is, weirdly, that my view isn't the important one. Fashion is about making people feel good, making people feel sexy and making people feel confident.
Styling is about how we take all of that and use it to create looks and styles that people are comfortable with and that people regard as a sensible investment of their money.
Every client is different but every client engages a stylist because they want to sharpen or refine their look, guide a shoot or streamline a collection and that's not about me, that is their decision. I think as fashion professionals it's essential we respect that.
As a stylist I'm reminded every single day how important it is to communicate with your clients and work hard to build their trust. Then, we can create true magic.
I'm not sure what the future holds for me. At the moment my focus is building my styling work up until point that my career has a greater celebrity and international focus. But wherever work takes me, fashion will always be central to what I do.
Tips for winter:
Layer everything, from dresses to undershirts. Layer-friendly essentials are the building blocks of a solid, stylish wardrobe that will keep you warm and looking good.
A cashmere sweater and a bold coloured coat are great starting pieces to work in for winter.
For the ladies, an over the knee wool sock and a closed toe pump is the easiest way to get that fashion 'it girl' look without busting the bank!
Learn more about Joshua Kilroy here.
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