“I’ve had a great relationship with Stance for a long time and I am happy to be working with them on such a fun and creative project,” said Rihanna. “This is an exciting new venture.”
To celebrate the kick-off of the relationship, Stance has released two limited edition styles in a print called Murder Rih Wrote. Both styles are 3-of-a-kind sets, meaning there are 3 socks in the set, each with slightly different graphics that make for a mix and match collection. Each crew set is individually numbered, making it a true collector’s piece, with only 1,500 sets produced. Both styles are available now exclusively at Stance.com.
“Rihanna epitomises what it means to dress by your own rules. She is a fashion pioneer... together Rihanna and Stance have the ability to take an accessory you’ve never thought about and transform it into one you can’t live without,” said Candy Harris, SVP o Stance’s Women’s Division.
Rihanna’s first complete Stance sock collection will be unveiled in September in stores and will be available globally. As a contributing Creative Director, Rihanna will also work on various creative projects with Stance throughout the life of the partnership.