Reuben Cheok Shares a Glimpse into his Fashion World

Despite any formal training in styling or journalism, I've always had a keen eye for consistency. My attention to detail has served me well, spotting fluctuating trends straight from the front rows of international runway shows I attend to discovering local designers. Traversing my time writing in the style of the dying art form of long-form fashion articles, to commentating on Armani Privé's haute couture show at Paris Fashion Week on FashionTV, nothing invigorates me more than the collective movement of heads, watching fabric float and flounce down the runway.

To relish Iris van Herpen's intricate, wearable 3D sculptures, to the simplistic extravagance of Jean Paul Gaultier's garments, the movement in fashion in the future is the utter respect designers have for nature, sartorial history and the impact manufacturing has on the environment. To see fashion return to it's roots, with natural materials with minimal carbon footprint, or be inspired by flora and fauna, even returning to the cuts of yesteryear, as evidence in Raf Simons' first collection for Dior at Paris Fashion Week, 'respect' is the emerging universal trend I see and encounter.

Fashion, may not always be about glamour or celebrities, but it will always hold an exciting precipitation of evolution that tantilises the mind. How it is worn, not what, makes fashion incredibly stirring.

Reuben Cheok

Street Style Profile Photo. MBFWA Day 1. Photographer: Karen Woo

Reuben Cheok

Behind the scenes shot. Styling international model, Zura Eridu in CHANEL SS14 collection for Le Style Magazine, March 2014. Photographer: André Elhay

Reuben Cheok

Front cover of Le Style Magazine. Front cover and fashion editorial featuring my art direction and styling work of CHANEL's SS14 campaign for Le Style Magazine. Photographer: André Elhay

Reuben Cheok

Selection of my invites to Paris Fashion Week - Haute Couture Automne-Hiver 2012-2013 (Autumn-Winter 2012-2013).

Reuben Cheok

Screen shot/video grab of my commentary on Armani Privé's haute couture show at Paris Fashion Week, by FashionTV. Courtesy of FashionTV.

YouTube link: www.youtube.com/watch

Reuben Cheok

Front row experience. At Iris van Herpen's haute couture show at Paris Fashion Week, taken on my iPhone.

Reuben Cheok

Front row experience. At Jean Paul Gaultier's haute couture show at Paris Fashion Week, taken on my iPhone.

Contact or read more about Reuben Cheok here.