RAW for the Ocean turns the tide on ocean plastic pollution


Reduce, reuse, recycle - three words that are the underlying foundation of RAW for the Ocean’s latest collection. Fashion label G-Star, Bionic Yarns and Parley for the Oceans have collaborated for the third season with a point of difference.
Think 2 million recycled plastic containers reinvented into high quality men and women’s clothing. That's right, this season’s collection aims to re-purpose and reduce plastic debris and transform the issue into high quality denim jeans, jackets, ultra soft tee’s and sweats. It's a world-first pollution solution!

Since the collaboration's inception, partner Parley cleared 53 tonnes of plastic debris from the coastlines of Indonesia, China’s Hainan, and Australia.

The starting point of the RAW for the Oceans A/W 15 collection’s design came from a sketch drawn by Pharrell Williams of a face-covering hooded jacket. Merging this jacket with features of a submarine escape suit from G-Star’s archive of military garments, the futuristic Occotis HDD Bomber (available in versions for men and women) was formed.

Nautical inspiration continues through the collection, including a classic men’s peacoat in new raw black denim, and Breton stripe pattern using the initiative’s octopus mascot. This season, jeans and jacket made from the world’s first denim from recycled ocean plastic are distressed and patched, and a special chalky white paint treatment given to the women’s Occo Skinny jeans and short.

The RAW for the Oceans collection for Autumn/Winter ’15 is now available in stores and online.