How to pronounce designer names like a pro

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Murray Clark understands how difficult it can be to smoothly say those iconic designer names and he ever so kindly wants to save you the embarrasment. So he's kindly put together an impressive guide so you can pronounce the most important names in fashion. 

The next time someone asks you if you're wearing Givenchy, you'll be able to ooze out the 'chy' without thinking twice. 

Go on, feed your fashion soul and get your style vocab on! 


Alessandro Michele

Gucci’s groundbreaking new creative director.
Al-e-sand-ro Mik-ah-lay

Armani

Italian fashion house that is very good at leathers and fragrances.
Ah-ma-nee

Audemars Piguet

An ostentatious Swiss watch brand worn by rappers worldwide.
Or-da-mar Pee-gay

Balenciaga

Spanish brand that has long pushed unusual silhouettes.
Bal-en-see-ah-ga

Bally

Swiss fashion brand that first offered elastic-closure shoes.
Bah-lee

Balmain

Heavily embellished fashion brand, often worn by Kardashians.
Bahl-mahn

Blancpain

Swiss watch brand famous for meticulous hand-painted dials.
Blon-pan

Boglioli

Italian brand known for classic tailoring.
Bow-lee-oh-lee

Bouchra Jarrar

Balenciaga alumnus, now in charge at Lavin.
Boosh-ra Zha-rar

Brunello Cucinelli

Italian brand famed for its separates.
Bru-nell-o Coo-chi-nell-ee

Bvlgari

Luxury Italian jewellery brand – don’t be fooled, the V is Latin for U.
Bul-gar-ee

Chanel

French fashion house with an often plagarised interlocking C logo.
Shan-ell

Christian Lacroix

French fashion designer that started out in theatre sets.
Kris-te-en La-kwah

Comme des Garçons

The fashion label behind Dover Street Market; actually Japanese, despite the name.
Kom di Gar-sonn

Demna Gvasalia

A Georgian designer responsible for Vetements, now in charge at Balenciaga.
Dem-na Gva-za-lee-a

Dolce & Gabbana

Italian design duo; fond of Sicilian tailoring and lots and lots of flowers.
Doll-chay and Gab-an-a

Donatella Versace

In charge at Versace, fond of blonde hair and oil-slicked topless men.
Don-a-tel-a Vu-sar-chi

Dries Van Noten

Belgian fashion designer known for striking prints.
Drees Van No-ten

Ermenegildo Zegna

Italian luxury house and the largest menswear brand in the world by revenue.
Eh-men-e-jil-do Zen-ya

Gianni Versace

The late founder of Versace, brother of Donatella.
Jyan-ni Vu-sar-chi

Gieves & Hawkes

Bespoke men’s tailor on Savile Row since 1771.
Geevs and Horks

Givenchy

Aristocratic French luxury brand, founded in 1952.
Zhi-von-shee

Gucci

Italian brand first famous for luxury leathers.
Goo-chi

Haider Ackermann

Colombian designer in creative control of Berluti.
Hyd-er Akk-a-mun

Hardy Amies

English fashion designer who was once official dressmaker to Queen Elizabeth.
Har-de Ay-mees

Hedi Slimane

Former creative director at Saint Laurent; famously dropped the ‘Yves’.
Ed-e Slim-ahn

Hermès

French fashion house famous for very expensive scarves.
Er-mez

Issey Miyake

Japanese designer, likes a pleat.
Iss-ee Me-ya-ke

Jaeger-LeCoultre

Swiss watch brand that first pioneered a reversible dial.
Jzhay-Jzher Le-Koo

John Galliano

British fashion designer; led Dior, said some indefensible things while drunk, and is now at Maison Margiela.
Jon Gal-e-ar-no

Maison Kitsuné

A fashion brand offshoot from the French electronic record label.
May-zon Kit-soo-nay

Maison Margiela

Formerly known as Maison Martin Margiela; French minimalist designer brand.
May-zon Mar-jel-a

Miuccia Prada

The founding designer behind Prada and Miu Miu.
Me-oo-cha Pra-da

Moncler

French outdoors brand that made the move into fashion.
Mon-clair

Moschino

A tongue-in-cheek Italian fashion brand, now headed by Jeremy Scott.
Moss-ke-no

via GIPHY

Nicholas Ghesquière

French fashion designer and creative director of Louis Vuitton, formerly of Balenciaga.
Nee-ko-la Gess-kyair

Olivier Rousteing

Creative director at Balmain, enjoys taking selfies.
Oliv-ee-yay Roo-stain

Ozwald Boateng

An English fashion designer of Ghanaian descent, known for classic tailoring.
Oz-wold Bo-a-teng

Prada

Italian fashion brand, sometimes worn by devils.
Prah-dah

Raf Simons

Belgian fashion designer that enjoyed a stint at Dior before heading up Calvin Klein.
Rauph Sim-muns

Rei Kawakubo

The designer/mastermind behind Commes des Garçons and Dover Street Market.
Ray Ka-wa-koo-bo

Riccardo Tisci

Italian fashion designer in charge at Givenchy.
Rick-ar-do Tiss-key

Richard Mille

Swiss watchmaker known for advanced, futuristic watches.
Ree-shard Meal

Saint Laurent

French fashion brand now known for leathers and rock-inspired threads.
San Lor-on

Salvatore Ferragamo

Italian fashion brand that produces leathers, shoes and apparel.
Sal-va-tor-ay Ferr-a-garm-o

Thom Browne

American designer, enjoys a stripe.
Tom Brown

Vacheron Constantin

One of the oldest (and most expensive) Swiss watch brands.
Vash-a-ron Con-stan-tan

Versace

Italian fashion brand known for Greek meandros-style prints (the tiled borders you see in Roman swimming pools).
Vu-sar-chi

Vetements

Surreal designer brand, part streetwear, part cult label.
Vet-e-mon

Wooyungmi

A leading South Korean menswear brand known for skilled tailoring.
Woo-yung-me

Yves Saint Laurent

The French founder of the eponymous brand.
Eves San Lor-on

From Fashion Beans