Luxury Italian suit brand Canali unveiled a brand new, re-furbished boutique in the heart of Brisbane late October. Mr. Paolo Canali himself was in attendance so we sat down with him to talk about the new space, how Brisbane compares to the rest of the world and his long-standing partnership with Mitchell Ogilvie.
Congratulations on the new boutique opening.
PC: Thank you.
Can you tell me about the new space?
PC: This is the new boutique with the new international Canali concept. This is part of a long-term collaboration with Mitchell Ogilvie. We started many years ago in a small way where we found the partnership working very well. The next natural evolution was to open a shop together where basically the entire Canali collection would be displayed and presented properly.
How do you view the Australian market compared to the rest of the world?
PC: We have a presence in over 100 countries around the world. 40 years ago we started looking beyond our Italian borders to start exporting our product.
One lesson we learnt is that ... each market is different. Because of the information from the media, magazines and internet – trends are spreading faster in certain countries. It’s a mix of local and global.
We’ve been doing business in Australia for about 20 years and we’ve found that the Australian consumer likes to dress up and appreciates tailored clothing. In the last few years, they’ve adopted updated shapes and have become more innovative. Say, less conservative and more daring. What you find here in Brisbane is similar to what you find in our Milan store.
Mr. Paolo Canali and Mitchell Ogilvie
Blue seems to be very popular this season.
PC: Yes, blue is fashionable and at the same time a classic. It’s been like that for the last few seasons. It’s very masculine and it’s a colour men feel comfortable wearing.
Who is the Canali man?
PC: It’s somebody who understands and appreciates elegance, quality and sophistication. He’s quite knowledgeable about what he buys and wears in his wardrobe. He understands the quality and the know-how of the Canali product.
What does Made-in-Italy mean to you?
PC: First of all, it means that it is 100% made in Italy. (he laughs) ...We make the garments with our own people which we train extensively using our know-how. For us, Made-in-Italy means that we fully own and control the production.
What is next for Canali in Brisbane?
PC: It will be an evolution of all we have been doing with Mitchell Ogilvie.
See the new collection and visit the Canali Boutique at 168 Edward Street, Brisbane City.