Online Retailer of the Month: Frockaholics

This week we introduce you to Frockaholics. Arguably the most extensively stocked online fashion destination offering an impressive selection of Australian and international labels and fashion styles. Can you imagine the warehouse!

Frockaholics is proud to announce they are more than just frocks but are 'addicted to fashion, fun and looking fabulous'. Their pieces are individually picked from some of the collections of the world's top fashion brands and designers and offer treasures for every aspect of your wardrobe. Party frocks, sharp jackets, denim, shoes, bags and accessories are all at your fingertips. The team behind Frockaholics have many years' buying experience and thus their finger on the pulse of the latest fashion trends. Ranging from casual beach wear to the most glamorous of high fashion evening pieces, Frockaholics are among the first to interperate and establish the biggest trends in the fashion industry freshly delivered every season. If it's in fashion, it's here.

"At we endeavor to provide a seamless online shopping experience, with gorgeous packaging, speedy dispatch and delivery, personal styling services and second-to-none customer care. The Frockaholics team is always on hand to assist with any frock wishes, styling advice and question[s]," says Frockaholic Managing Director and Buyer, Roslyn Wright.


Clearly a natural progression, has been operating since 2007 and is a branch of the Canberra stores which began over 15 years ago. The site was the first to introduce on-line lay-by – genius! These ladies have some serious history and know about fashions, what is fashion and the fashions of the world. Frockaholics is fast becoming the definition of fashion and style.

Frockaholics offer pieces from over 100 designers including Australian labels Alex Perry, Alice McCall, Bec & Bridge, Camilla & Marc, Dion Lee, Ginger & Smart, Josh Goot, Manning Cartell, Maurie & Eve, Metalicus, Moss & Spy, Rachel Gilbert, Sacha Drake, Watson X Watson, We Are Handsome, White Suede, Willow and Zimmermann. From accorss the padific comes American Vintage, Desigual, Hale Bob, Hudson, JBrand, Just Cavalli, Maison Scotch, Nolita, Odd Molly, Patrizia Pepe, Red Valentino, Sabatini and Trelise Cooper.

"Our aim is to provide our customers with an outfit for every occasion but we do specialise in "Frocks"," says Roslyn.

"We have created a Pre-Order niche that allows our clients to be the first to buy and wear their "designer picks" of each new season.'

So how's that scheduling going ladies – we bet you will find there is suddenly enough time in your day for a shopping fix!


Above: Camilla & Marc


Above: Camilla & Marc


 Above: Collette by Collette Dinnigan