"We used a fun and imaginative launch campaign full of balloons, cupcakes and colour to catch peoples' attention.
"Just because its office attire doesn't mean it has to be boring. It's been a very exciting week and we've already sold out of some of our styles," she says of the launch.
Masse stocks an affordable yet chic variety of womens' shoes, fashion and accessories.
"Our work dresses are all made using high quality, lined fabrics and are suitable for the office without being boring or unimaginative," says Madalin.
"We firmly believe in the importance of style and fit, regardless of whether it's during work hours or on the weekend.