The site attracts almost a million visits each month, and its associated social media channels boast millions of engaged followers from around the world.
As Lavazza's Style Consultant, Nicole will lend both her creative expertise and fashion credentials to the Lavazza brand across a number of activities throughout the year, including Virgin Australia Melbourne Fashion Festival (March), Mercedes-Benz Fashion Week Australia and Mercedes-Benz Weekend Edition (April), Mercedes-Benz Fashion Festival (August) and Melbourne Cup Carnival (November).
Lavazza National Marketing Manager, Stuart Smyth, says Lavazza was keen to forge a strong partnership with someone who had immaculate style and knowledge of the industry.
"We're delighted about this partnership with Nicole Warne. Nicole is aspirational, yet relatable, much like the Lavazza brand. We are looking forward to working with Nicole at major events throughout the year, as well as tapping into her creativity and style as a collaborator on some exciting projects. There is good reason she attracts such a large audience," said Smyth.
"I'm really excited about this partnership with Lavazza. Coffee and style are part of my daily life, so the chance to work with a brand that celebrates the best of both offers so much potential. I cannot wait to collaborate with Lavazza on some very creative projects throughout the year," said Nicole.
Nicole's first appearance as Lavazza's Style Consultant will be at the Virgin Australia Melbourne Fashion Festival on March 17.
Lavazza Look represents the premium yet attainable lifestyle that is brought to life by the Lavazza brand.