MTV Style, MTV's home of pop fashion, is now offering an exclusive backstage pass behind-the-scenes of Australian fashion design, photography, modelling and blogging, with three minute #MTV It Girls "minis" featured on-air across MTV each week and full episodes, as well as additional digital-exclusive clips available on www.mtv.com.au/itgirls.
With almost one million combined social connections, these new age supermodels have amassed cult followings based on their striking natural beauty, down to earth nature and social media powers.
Kate Peck has extensive experience within the fashion industry having worked on collaborations with Miss Shop and Local Supply as an ambassador for Myer, as well as modelling for Vogue, Grazia, Cosmo and Marie Claire.
Mimi Elashiry is known as Australia's 'social media supermodel', with over half a million social followers and growing. Mimi is also making a name for herself in the US, recently signing with Next Model Management and modelling for clothing labels such as Elliot, Free People, Diesel Jeans and Glue Store, receiving further interest from Gap, Victoria Secret and Calvin Klein.
Originally from Australia, Alexandra Spencer now spends her time abroad working as a model, stylist, creative director, writer, presenter, photographer, designer and blogger – talk about multi-skilled, with her client list including Chanel, Louis Vuitton, Burberry, Zara, Levis, Viceroy Hotel Group, MTV and Harper's Bazaar.
Throughout the series, Mimi and Kate catch up with Aussie designers to discuss what it takes to become world class designers, including their motivations, inspirations and the trials and tribulations of running a successful fashion label. The girls also spend time with international pop stars as they chat about which designers influence their unique styles and provide expert advice on how to achieve the #MTV IT Girl's look.
"MTV IT Girls has given us the opportunity to connect and inspire our youth audience through an intimate insight into the fashion and beauty industry," said Kate Peck. "It's for kick ass girls who want to dive head first into a new way of looking at style. We get the backstage passes, hot tips and chat to Australia's top style icons. There is a super-stylin 'It Girl' in all of us!"
#MTV IT Girls goes on-ground with Alexandra Spencer for an exclusive look behind-the-scenes of Mercedes-Benz Fashion Week Australia. It follows Alexandra during the country's largest annual fashion event, capturing all the backstage antics, photo shoots and front-row action, as well as interviews with some of today's hottest fashion designers, Bec & Bridge, AJE and Alice McCall.
#MTV IT Girls also takes fans behind-the-scenes of Mimi, Kate and Alexandra's online empires, giving viewers a never-before-seen glimpse into their own worlds of modelling, fashion and social media.
Viewers can now find the full #MTV IT Girls series on www.mtv.com.au/itgirls.
Written by Brooke Pagotta