MODAcreative Change Up The PR Game

They then collaborated on Fashion Week after-parties in Brisbane and Sydney, and from then a partnership was born. From the events company it eventually evolved into "a company that connects brands with social influencers," as Wade says.

Wade and Zubie play the "good cop bad cop" type duo when it comes to how they run things in the office, with Zubie saying that "Wade is very blunt and straight to the point, whereas I can't say a bad thing about anyone!" "Wade is able to cut directly to the point of what needs to be done and doesn't fluff around," she continues.

MODAcreative Change Up The PR Game

It's this direct and pragmatic approach to the business that has seen the business grow rapidly. "It's been a whirlwind since we restructured the business and turned it into an agency," Zubie says.

Whilst they have refused to send this author to Paris (how rude) they are in the process of expanding, with offices in Sydney and New York being considered.

MODAcreative Change Up The PR Game

Being the public faces of MODAcreative, both Wade and Zubie try to stay up to date with fashion trends. Zubie says that "the older I get, the more interested in investing in fewer quality pieces I get, rather than going nuts and buying heaps of things that will just end up falling apart after two wears. Can't be thirty and still rocking Forever 21 if you know what I'm saying'" Wade maintains a constant fitness regimen "I run or go for a mountain bike ride every morning."

Wade also attributes a strict routine to their success. "Every morning I take my iPad and go to LTD Espresso beneath the office and create a to do list as well as read a few blogs and pinterest for inspiration. I also research for new social media trends. Then I get into the office and organise all my checklists for the talents and the staff. This just helps to get everyone organised for the week and means that we achieve all of our goals."

In the end though Wade says that "each day is an exciting day to work with new talents and see the business grow." MODAcreative is growing every day, I for one can't wait to see how far this company can go, it's a true pioneer in the talent management field.

If you think you are someone of interest to MODAcreative, contact Wade or Zubie at

MODAcreative Change Up The PR Game

Author Profile

Matt Huxley is a freelance writer, editor and intern, as well as a final year UQ Business Management/Arts student. He enjoys prodigious amounts of caffeine and has been known to direct and style the odd photoshoot. With wide-ranging and eclectic interests, and an ambition that forever overrules his need to sleep, the sky is the limit for this well-travelled young writer.

Matt currently works for Moustache Magazine as their online editor and for MODA creative as a staff writer and PR intern. He has previously held positions with the IOI, UQ Business Facultyi, Quest Newspapers and Mighty Minds Educational Systems and has aspirations of working for Vogue or Harper's Bazaar, no matter how delusional his friends tell him he is.

Follow Matt on Instagram @matthux1 or contact him via email

MODAcreative Change Up The PR Game