Ondina says the company is about individuality and differences in style.
"The ethos behind MAH is to produce art and technology statement design where scarves rely on craft rather than mass production, she says.
"I love good design. I am not against mass production where good design is also important but I also know that with a little extra effort I can find that special item."
Mad About Hue uses the linking of fashion and science to create the point of difference.
"From Leonardo to the IPod and Christian Louboutin, I believe science is the unsung hero of fashion and art, and I wanted to find a way to bring them all together," Ondina says.
"I call it Molecular Fashion and for me MAH sums it up perfectly!"