The Out Of the Darkness campaign was shot by photo god Georges Antoni, who masterfully captures the essence of the brand and its cult following with his strikingly raw images of youthful rebellion.
On the other side of the lens was LA based Australian model Helena Vestergaard (girlfriend of Red Hot Chilli Peppers lead singer Anthony Kedis) and supported by artist/skater/ model Nick Smith. General Pants Co's Design Director Pip Edwards styled the shoot and set the mood. The range will be exclusively available from General Pants Co. on the 17 October 2014.
Out Of the Darkness is the first range collaboration between ksubi LA and General Pants Co. Sydney. Both Cities have a mix of former and new ksubi creatives, leveraging the traditional DNA and adding fresh innovation to the brand. The range comprises many of ksubi's iconic styles which fans will know as well as new fits and washes that showcase the brand's continuous focus on innovation. Edwards describes the collection, "The new range from ksubi is like a great gig; there's enough from the back catalogue for the purist and plenty of new stuff for those wanting more" General Pants Co is the exclusive retailer of ksubi in Australia and the new collection will be in store and online from 17 October.
Everything you need to see below.