Kiwi Designer Karen Walker has lent her chic meets eccentric aesthetic to the Fashion Targets Breast Cancer campaign with an exclusively designed t-shirt. The Iconic will be selling this must-have during spring 2015 and it's important that we as a community show our support.
This year, Fashion Targets Breast Cancer aims for this to be the most wearable and shareable fundraising campaign yet.
Stylist and designer George Kotsiopoulos, of E! Fashion Police fame has been announced as an International Ambassador, and worldwide beauty brand Bobbi Brown will be supporting as the beauty partner.
"We’re thrilled to bring the trailblazers and powerhouses of the fashion industry together to support, create and share Garvan’s research vision and help to transform the outcomes for breast cancer patients,” said Mark Kelly, Chair of the Committee for FTBC Australia.
With the confronting statistics stating that 1 in 9 Australian women will be diagnosed with breast cancer, it's a cause that really needs support.
Karen Walker said, “We’re thrilled to be partnering with the Garvan Institute to help make a difference to breast cancer research and work towards a world where my daughter and future generations are no longer at risk of the disease."
The proceeds from the t-shirt sales will go towards the Garvan Institute of Medical Research.
The local ambassadors featuring in the campaign creative and the on sale date of the t-shirt will be announced next month. For more information visit www.theiconic.com.au/FTBC
The official hashtags for the campaign are @FTBC_au #wearyoursupport.