How to start a fashion blog and make it fabulous

Fashion blogger takes notes with laptop

Fashion blogging is basically the new black. It's the 'in' thing to do! Think of it as an online portfolio that represents your brand ... YOU.

If you're considering the option to become a fashion blogger, know that you will have the ability to empower people and help influence their decisions.

As you become an expert, you will ignite your followers fashion senses, inspire their style, and encourage them to step outside of the box and hone in on who they are and what they want to be.

But you must understand that the market is currently over-saturated with boring, basic and blahhh-like blogs. That's why we want to share these simple tips to help you build a successful and fabulous online presence.


Be prepared for hard work and commitment
Remember that nothing comes easy. If you really want to turn this hobby into something that can be monetised then you need to stay consistent. Block out a few hours in your week which you can solely dedicate to your blog. It could be a Tuesday night from 6-8pm where you create content, photograph a flat lay and schedule your blog post on social media.

Understand your message and tone
What do you want to say? The key is to understand who you are, what your blog is about and what message you want to put out there. Be specific, find your niche and create within the parameters of your voice and tone.

Use social media to your advantage
Use social media to drive traffic back to your blog. It's a great way to personalise your blogs message and to create conversations with your supportive followers and new fans.

Get a fabulous domain name
Try to avoid super fancy blog names. Keep it simple and easy to remember. Try not to have more than 3 words and keep it short and sweet. Like Coco Chanel once said, "Simplicity is the keynote of all true elegance." It doesn't have to be a daunting process either, finding a company like this will help you choose your perfect domain name.

Create an aesthetic and be consistent
Maybe your theming is minimalistic, quirky or edgy. Whatever your aesthetic may be - hone in on your style and make sure it is clear across all platforms.

Network and spread the word
Networking is the fastest way to grow your brand. Join local industry related groups on Facebook or join networking group with regular meet ups. Don't waste a moment, find opportunities to tell people about your blog and encourage them to check it out and follow you on social media.

Don't give up
Sometimes blogging can feel irrelevant, particularly at the beginning. But remember that every successful blog had to start somewhere. Never give up and keep going because hard work always pays off!