Gucci is Welcomed in Melbourne with a Fabulous Launch Party

"I wanted to amplify the luxuriousness of the Gucci store environment and to create an aesthetic, which is complementary to the vision of the House today," explains Giannini.

"This design concept is a modern architectural statement that references iconic Gucci materials and elements of stores from the past. Everything was carefully chosen to make the design stand out while highlighting the collections in the strongest possible way."

Giannini's innovative store design concept, which employs open space, warm luxurious materials and natural light to spectacular effect, is a departure from traditional codified fashion retail spaces, and paves the way for Gucci's 21st century contemporary look.

Signature Gucci materials of rosewood and marble are enhanced with the introduction of new elements such as warm polished gold, smoked mirror and smoked bronze glass, recalling the elegance and richness of the Art Deco era. Geometric lines, including stylized examples of Gucci's signature web striping, define the internal space, adding further symbolic detailing.

Clients will receive an unparalleled and luxurious combination of personal service and attention to detail that has defined the Gucci experience since Guccio Gucci opened his first store in Florence in 1921. The side-by-side stores feature a full collection of men's and women's ready-to-wear, the children's collection, and a wide selection of accessories including handbags, shoes, luggage, small leather goods, jewellery, sunglasses, and fragrances. Within the menswear collections, Gucci's Made to Measure sartorial service will introduce fabrics from an exclusive selection and will provide for customizable options with finishes and details – allowing for personal tailoring according to the client's individual measurements. The newly renovated location will also offer Made to Order leather goods including handbags and shoes.

See the images below of the new Gucci store and the opening launch party.

Gucci is Welcomed in Melbourne with a Fabulous Launch Party

Gucci is Welcomed in Melbourne with a Fabulous Launch Party

Gucci is Welcomed in Melbourne with a Fabulous Launch Party

Gucci is Welcomed in Melbourne with a Fabulous Launch Party

Gucci is Welcomed in Melbourne with a Fabulous Launch Party

Gucci is Welcomed in Melbourne with a Fabulous Launch Party

Gucci is Welcomed in Melbourne with a Fabulous Launch Party

Gucci is Welcomed in Melbourne with a Fabulous Launch Party

Gucci is Welcomed in Melbourne with a Fabulous Launch Party

Gucci is Welcomed in Melbourne with a Fabulous Launch Party

Gucci is Welcomed in Melbourne with a Fabulous Launch Party

Gucci is Welcomed in Melbourne with a Fabulous Launch Party

Gucci is Welcomed in Melbourne with a Fabulous Launch Party

Gucci is Welcomed in Melbourne with a Fabulous Launch Party

Gucci is Welcomed in Melbourne with a Fabulous Launch Party

Gucci is Welcomed in Melbourne with a Fabulous Launch Party

Gucci is Welcomed in Melbourne with a Fabulous Launch Party

Gucci is Welcomed in Melbourne with a Fabulous Launch Party