Founder and Global CEO Don Chang officially opened the store, accompanied by
Alli Simpson and Lisa from the Bachelor who mingled with the crowd.
Brisbane shoppers are the first in the country to have access to the label's summer collection. And judging from the line outside the store, it was simple to tell that their customers were thrilled to welcome the new outlet.
Straight from the catwalk into the stores, Forever 21 has released its Summer
collection sizzling with colourful LA inspired fashion. From bohemian to classic and
feminine, there's a style to suit every fashion addict.
The styles that are headlining this season at Forever 21 are – playful floral maxi dresses, oversized blazers, printed jumpsuits, striped crop tops, bodycon dresses and circle skirts, abstract printed crop tops, sleeveless tops featuring neon hues and denim cut-offs.
Forever 21 is a big player in the retail market with over 550 stores internationally. Brisbane is the first state to welcome the new store and Sydney's Macquarie Centre will soon follow with their second outlet to open in December 2014.
Take your Virtual Tour through the new Forever 21 store HERE.
Take a look below to see a first look at Brisbane's new Forever 21.
Read more about the Forever 21 Brisbane Launch HERE.
What you need to know:
Forever 21 Brisbane
Where: 66 Queen Street, Brisbane
Official hashtag: #Forever21AU
Facebook: Forever 21