"In Australia women tend to use shawls in a more traditional sense, as a seasonal wrap, whereas in countries like Italy, France, Russia, India, South America and the like, they are used in a much more eclectic and interesting way."
Pina says it's not uncommon to find women creating elegant headwear, cheeky summer dresses, knotted tops and skirt wraps with shawls, in addition to its more traditional application as a shoulder wrap. She says shawls also play an important role in many countries' cultural prayers and beliefs.
Shawls have long been loved and worn by women of stature. Catherine the Great called shawls from Orenburg 'little works of art, fit for a queen'. These shawls, like many of those carried by ADVIKA, were handcrafted in Russia and are loved as much for their exquisite fabrics and handcrafted detail as they are for their luxurious wear ability. The difference is affordability. Where an Orenburg shawl can cost you up to $US400, an investment in an ADVIKA shawl is around $AUD200. With a collection of shawls made from the finest natural fibres, and in a kaleidoscope of classic and in-trend colours, an ADVIKA shawl is a fashion essential too precious to ignore.
Celebrities who draw on the style power of the humble shawl to create their famous signature looks, from boho chic to high fashion glamour, include – Sienna Miller, Julia Roberts, Gwyneth Paltrow, Liv Tyler, Cameron Diaz, Cate Blanchett, Delta Goodrem, Natalie Bassingthwaite, Asher Keddie and Lisa Wilkinson to name but a few.
Sarah says an ADVIKA shawl brings a chic and carefree sophistication to a woman's wardrobe, whatever her status, whatever her fashion style.
"What other accessory keeps you warm; makes an instant fashion statement and lets you wear it in so many different ways!"
Fabulous with dresses, jackets and light sweaters, ADVIKA shawls are the ultimate accessory and make for the perfect gift or wardrobe accompaniment for any woman.