Day 1 | MYER Runway Show MBFF 2015 Wrap Up


Mercedes Benz Fashion Festival Brisbane 2015 celebrated their 10th Anniversary last night, with MYER launching their Spring/Summer 15 collections at the John Reid Pavilion, Brisbane Showgrounds.

Jennifer Hawkins opened the show dressed by Alex Perry wearing the gorgeous 'Raglan Lace Cloque Pencil Dress'. Hawkins embodied the all-woman persona, strutting the runway in additional, sequined looks by Aje and a monochromatic bikini and sheer sarong skirt by her swimwear brand Cozi.

These monochromatic hues proved to be key aesthetics for the entirety of the show, along with structured and flowing skirts and draped dresses being key features in Acler and French Connection's collections, while bright pops of colour, sequins and lace textures were featured throughout the show.


Hair was tousled and worn down while being slicked back at the crown of the head. The makeup looks proved to embody a goddess glow with unexpected touches of colour such as blue and copper on the eyelids, and white warrior stripes on the models cheekbones added interest for a high fashion edge.


The atmosphere in the audience was electric and exciting, not only were celebrities, such as Olympic Runner Sally Pearson in the crowd, but many people from surrounding towns, such as Toowoomba and Bundaberg made the trip to celebrate MBFF with Brisbane, just proving that the fashion industry within our city is booming and truly coming into its own.

Sally Pearson and Edwina McCann

The Lord Mayor Graham Quirk, and radio profile Robin Bailey welcomed guests with an official speech while Alex Perry and Aje designers Adrian Norris and Edwina Robinson said a few words about what could be expected during the show.
Fellow MYER ambassador to Jennifer Hawkins, Kris Smith walked the runway in a tailored, checkered grey suit by M.J Bale, and leather, textured jacket by Jack & Jones.

The fashionable attendees received a MYER gift bag filled with goodies, including the Myer Emporium Spring magazine and Napoleon Stroke of Genius liquid cashmere foundation samples.


The crowd proved to have no fashion boundaries, adorned in bright, colourful textures while celebrating the individuality that fashion can give. It was fantastic to see our industries famous-faces along with fashion lovers from around Queensland coming together to celebrate Brisbane's fashion scene.

Stay tuned for our fashion weekly wrap-up video which launches tomorrow.

Words: Jessica Lunan