"Cheap Monday is fashionable and the price point is affordable ... The range is accessible which is great," say Pip Edwards.
The Scandinavian brand, renowned for its skull logo and statement jeans, has created an eyewear collection that is bold and progressive. Using a range of colours, styles and materials it features innovative designs for men and women.
"Cheap Monday has a specially designed 'crude' finish, symbolic of worn denim jeans, with a rough, raw look and feel. This new range, exclusive to Specsavers, is a continuation of this Cheap Monday style," Pip said.
"Cheap Monday is for people who see things differently. From its underground roots in the early noughties, the Scandinavian jeans and fashion brand turned the denim world upside-down, and now its new eyewear range looks set to do the same.
"Cheap Monday specs are perfect for those who want to freshen up their look and stand out from the crowd! Specs should reflect a person's personality just as much as their outfit, make up or hairstyle would," Pip continued.
Specs obviously have a function and their point is to say goodbye to blurry lines. But fashionable specs will give you more confidence and a new sight into how you view the world.
Each style is finished with a silver skull logo on the sides and the hidden inscription: 'Open your third eye.'
"As a stylist, visually I rely on my third eye. To me it makes a lot of sense. Everyone has their own view. Open your third eye is a quiet expression."
Cheap Monday frames are priced at AU$199 for 2 pairs and are available in Australia exclusively at Specsavers. Every frame includes PENTAX single vision lenses, a scratch-resistant treatment and a bespoke case and cleaning cloth as standard.
To view the full collection, visit: www.specsavers.com.au
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