Celebrity donned PrettyBallerinas launches first store in Australia

Picture the fashion model slipping out of torturous heels and rushing to a cab between fashion shows in her comfy cute flats, covered in fuchsia lips or the young lawyer transforming her corporate look to a night out with friends in a pair of skinny jeans and patent pumps.

PrettyBallerinas – Beige Leather Flower Flats - $355.00

PrettyBallerinas – Beige Leather Flower Flats - $355.00
www.prettyballerinas.com.au

PrettyBallerinas is an extension of the Duchess of Cambridge's favourite shoe of the moment, MASCARO. Founded in 1918, the Mascaro family is revered as manufacturers of quality, fashionable footwear.

Originally the creators of fine dancing shoes, four generations later the Mascaro family, with Ursula Mascaro and David Bell at the helm, continue to make the most glamorous feet dance with their stylish ballerina flats. The leathers are ethically sourced and still hand-made on the Spanish Island of Minorca by 250 craftsmen and women – many of whom are from families who have been with the company since it was first created.

PrettyBallerinas is known for its huge array of styles and colours and the unusual way materials are combined. The stores are designed like tiny chocolate boxes with signature details of French antique gilt mirrors and chandeliers, pink shelving and leopard print sofas.

Celebrity donned PrettyBallerinas launches first store in Australia

With each shoe named after a female screen or music icon such as Marilyn or Gisele to help customers remember which shape suits them best, the brand is renowned not only for its quirky edge, quality and comfort but for the celebrities who have embraced the brand's chameleon qualities for their myriad of lifestyles.

PrettyBallerinas has been photographed on the most fashionable and influential celebrities including Angelina Jolie, Kate Moss, Claudia Schiffer, Olivia Palermo, Elle Macpherson, Kylie Minogue and Katherine Heigl. With the launch of its Pretty Young Princess collection in 2009, the daughters of celebrity customers Halle Berry and Angelina Jolie also started wearing PrettyBallerinas.

PrettyBallerinas – Yellow Patent Woven Flats - $410.00

PrettyBallerinas – Yellow Patent Woven Flats - $410.00
www.prettyballerinas.com.au

Originally launched in 2005 via its own website, the first PrettyBallerinas boutiques opened in London's Mayfair, Belgravia and Central London in 2007. Today more than 35 PrettyBallerinas boutiques can be found around the globe in the world's most fashionable cities from Berlin to New York.

The Sydney store will be the first in a roll out of stores planned for other major shopping precincts in Australia. Visit www.prettyballerinas.com.au for more details and full range.