Black Milk's campaign will brighten your life

Get carried away with Black Milk’s Unicornia, the latest collection to drop from the covetable label. Welcome to a poptastic candyland of playful prints and bright pastels to make your imagination run wild.

Get carried away with Black Milk’s Unicornia, the latest collection to drop from the iconic label: A poptastic candyland of playful prints and bright pastels to make your eyes hunger and your imagination run wild.

Peppered with show girl stardust, layered with textured tulle and printed with fantasy panoramas to delight and inspire even the glummest of cowgirls! Black Milk's latest campaign has dropped and it is a kaleidoscopic explosion of lush, bright, pop prints and neo-retro cuts that are bursting forth from our screens. Seriously, this collection is so surreal we are transported. We can hear the soft pant of unicorns, the enchanted wind through woodland treetops and the distant sound of mischievous elven revelry beckoning us to join them...In short, this collection is one HOT midsummer night’s dream!

Let us draw you in a little further. Picture a stage podium backed by shimmery gold and silver curtains, a single spotlight and stardust as far as the eye can see. SNAP! Now you’re with us on this magical journey! Black Milk’s Unicornia is saturated in playful characterisation and pop references that echo the label’s cult status as the iconic, cheeky, lust-have wardrobe statements they are meant to be.

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Inspired by none other than Katie Perry, Unicornia is the superstar personified in playful, fun, feminine quirk. Bold print two pieces, rompers and leggings hint at a psychedelic retro frolic while candyland prints make us reminisce our saccharine filled childhood birthday parties, full of pastel iced cupcakes and mountains of fairy bread. In the label’s typical fashion, cute is measured out by a nod to the femme fatale in all of us, a dual agent of sweet and sly. It is easily a carousel of enchantment and imagination. See you on the other side!


Black Milk Collection 2016

Black Milk 2016 Collection

Katy Perry's adorable mixture of cute and quirk inspired Unicornia's delicious prints

Black Milk 2016 Collection

Glam retro pop two pieces so bright they pop off the page

Psychadellic neo-pop prints in retro classic cuts

Black Milk 2016 Collection

Words: Talulah Song