The limited edition Dion Lee for Target range will launch in 35 selected stores nationally and online June 1, 2015 at 8pm at www.target.com.au/dionlee as part of the retailer’s ‘Designers for Target’ program.
Designer Dion Lee said it was a straightforward decision to release a diffusion range with Australia’s largest retailer.
“As our international business continues to grow, we were excited about the opportunity to create a collection that will give more women across Australia access to the Dion Lee brand,” Mr Lee said.
The collection is designed to reflect the lifestyle of the contemporary woman by creating a modern, trans-seasonal wardrobe. The limited edition 36 piece collection strikes a balance between style and function, featuring pieces that can be mixed and matched across Day to Night, Loungewear, Accessories and Lee’s first ever performance wear range. The prices range between $25 and $119.
“The collection features signature tailored detailing, laser cut and technical fabrications, and a first-ever performance capsule... focused on creating modern active wear, balancing function and aesthetics.”
Dion Lee for Target’s performance range is designed to be worn at the gym and beyond, blurring the lines between day and performance wear. The7-piece range is anchored in black performance silhouettes with reflective details, with bold injections of fluorescent pink and cobalt blue.
“The active Australian lifestyle inspired me to create a range of stylish and effortless clothing for women to wear every day. Even though the designs can be technical, I think style and function remain paramount,” Mr Lee said.
The Day-to-Night range mixes precise tailoring with relaxed pieces and knitted fabrics so women can move from the office to dinner seamlessly. The 18-piece range includes the structured crop tuxedo jacket with laser cut detail – a signature Dion Lee piece and an item every woman must have in her wardrobe!
The 6-piece Loungewear range has been given a modern reinvention by Dion Lee, with the relaxed silhouettes featuring technical fabrics with mesh and zip detailing, ensuring loungewear has never looked so stylish.
Finally, the 5-piece Accessories range delivers the ultimate range of accessories for modern Australian women. The range features a black neoprene tote and bucket bag with leather details that can be used for both work and play. The timeless slip-on shoes provide casual style, and a black mule delivers a modern edge to any look.
Lee’s singular approach to design sees him cross contemporary with classic, structure with flow and understated with confidence. The end result is a range that is luxurious yet functional.
The Designer for Target program launched in 2006, and collaborated with both Australian and International designers. For more information on the Dion Lee for Target collection please visit www.target.com.au/dionlee.