Agent Provocateur have come to Town

Agent Provocateur was founded by Joe Corre and Serena Rees in 1994, opening its first boutique in Soho, London. Since that time, Agent Provocateur has become an iconic, globally-recognized brand, breaking new ground with every collection and rightfully earning its place as a benchmark brand in the world of lingerie.

It is a brand that is confident, sensual and irreverent. It is known for its craftsmanship, its fit, its appreciation and use of beautiful fabrics and its playfulness. Agent Provocateur's unique brand image is renowned for being provocative and yet always leaves something to the imagination. Agent Provocateur celebrates and empowers women.


The Agent Provocateur experience is the epitome of luxury and sophistication. Each boutique is made exclusive with the brand's iconic boudoir furnishings, statement pink and black finishings and extravagant décor. The aesthetic is completed with sales staff wearing the iconic pink house coat designed by Vivienne Westwood. Add to the in-store experience the online aesthetic, beautiful packaging and discreet delivery for the ultimate indulgence.

The labels pieces are a combination of Marie Antoinette and Dita Von Teese, contemporary and classical and naughty and nice. Nobody does lingerie, and the experience it holds, quite like Agent Provocateur.

Agent Provocateur adds a fresh new dimension to Brisbane, bringing the city a taste of the global industry and European aesthetics.

A view of fashion not yet seen by Brisbane, we can sense change in the air.