Snapchat is like Instagram’s less permanent, little sister. Sharing images and videos are also easier as your snaps don’t have to be edited, visually pleasing or in line with an aesthetic. In 2015, Snapchat’s popularity spiked as more celebrities and influential personalities started using the social media site as a sort of visual diary, allowing their followers to peek into their world.
We’ve rounded up the most lust-worthy fashion & beauty accounts that are a must follow for style and beauty inspiration.
Chiara Ferragni | Snapchat name: chiaraferragni
Ferragni is the face behind one of the world’s most influential fashion blogs, The Blonde Salad, and her Snapchat gives an insight into what life is like as a jet-setting digital influencer.
Sophia Amoruso | Snapchat name: sophiaamoruso
This Snapchat provides a candid look at the life of #Girlboss author and founder of fashion boutique Nasty Gal.
Joan Smalls | Snapchat name: joan_smalls
Smalls’ Snapchat features flawless selfies and exclusive peaks at the life of a supermodel.
Allure Magazine | Snapchat name: alluremag
Allure’s Snapchat provides a behind-the-scenes look at the US beauty magazine’s daily activities. From a look into the Allure offices and beauty cupboard products to Q&A’s with celebrities, this account is a beauty lover’s dream.
Devon Windsor | Snapchat name: devwindsor
This blonde bombshell is equal parts city girl and beach babe. Windsor’s Snapchat provides a peak into her life as she spends her time between New York and Los Angeles.
Kylie Jenner | Snapchat name: kylizzlmynizzl
The youngest Jenner sister loves giving her fans a peek into her glamorous life, from makeup looks and outfit choices to her life happenings.
We Wore What | Snapchat name: weworewhat
Fashion blogger Danielle Berstein‘s Snapchat offers a look into exclusive blogger events, International getaway’s and the daily hustle of a blogger.
Fashion Weekly | Snapchat name: fashionweeklyau
We don’t like to toot our own horn but the Fashion Weekly Snapchat is a must-follow to stay up to date with what’s happening at the hottest Brisbane events and behind the scenes of our magazine.
Words: Frances van Eeden