4 Movements that Shifted Fashion from Safe to Sexy

So when we say sexy, we think ultra chic, uber modern and already three seasons ahead. But in fact many of our sexy values, both in our closets, beauty cabinets and private lives, were established by the industry’s uppermost long before we ever heard of AMEX.

The 1920’s

4 Movements that Shifted Fashion from Safe to Sexy

Move over Dita Von Teese and Simone Perele, the most sexy of classic lingerie belonged to the ladies of the 1920’s and they sure knew how to work it. Corsets were the norm, suspender stockings were worn ever day and the bust never saw a sports bra. The most valuable addition to these ladies wardrobes was the fact their lingerie was a secret, it belonged to their husband and it was the most private of possessions. What’s more sexy than what is kept exclusively for behind closed doors and for one other person?
Key sexy invention: boned corsets and suspender belts

The 1950’s

4 Movements that Shifted Fashion from Safe to Sexy

We can thank the courageous and demure American women of post Word War Two for the essence of contemporary sexy. Their husbands weren’t long home from war and these women were out to impress in all aspects of their social calendars. While not typically working women, theses ladies had a tough job to meet the expectations of 1950’s society and did so with the most elegant of clinched waists, hems to and past the knee, immaculate beehives and the sass to match.
Key sexy invention: Cuban heel stockings and bold red lips

The 1970’s

4 Movements that Shifted Fashion from Safe to Sexy

Twenty years and a half the globe later, Australian women were taking sexy to a whole new level. This was the era when short met long, nude met red and sandals met stilettoes. Long summer days and topless cars had ladies of the 70’s in classically cheeky cut-off shorts, flirty skirts and dresses in the most sheer of fabrics – and all well above the knee. But the best asset of these women was they knew when knees were to be covered and when thighs could see the sun, they knew the limits of the cheeky sexy movement and knew how to work it with the upmost of class.
Key sexy invention: bare shoulders and legs for days

The 1990’s

4 Movements that Shifted Fashion from Safe to Sexy

Jazzercise was a thing and g-string leotards were worn on the outside of tights while knickers and leg warmers were average. The 90’s was loud, in your face and screamed sex. Invention and experimentation was the flavour of the day as women became focused on defining their bodies and wardrobes in preparation for the turn of the century. And aren’t we glad they did.
Key sexy invention: the embrace of curves and lycra active wear